Campaign India - October 2 2015
Campaign India - October 2 2015
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この問題で
In this issue, Mohit Joshi of Havas Media explains why the agency doesn’t want to be a ‘biggie’. Ogilvy creative Kiran Anthony speaks about his transition from software to working at one agency, on one client, and under one boss, for 14 years. Elsewhere, Rupa and Co.’s Anirban Chowdhury outlines the company’s expanding portfolio and premiumisation in the category. Ram Jayaraman of Grey Group writes on why adland needs both passion and detachment. The incoming president of D&AD;, Andy Sandoz, urges us to 'remove self-imposed shackles, embrace technology and release the idea'. Read on.
Campaign India Magazine Description:
出版社: Haymarket India
カテゴリー: Business
言語: English
発行頻度: Fortnightly
In September 2007, Haymarket Media India Ltd, one of the world's leading media companies, launched Campaign India as a fortnightly title to focus on the exploding advertising, media and marketing verticals in India.
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debates on issues that confront practitioners in the country every 14 days.
The title reaches key decision makers and influencers in media planning and buying agencies, creative agencies, PR agencies including senior management, marketing directors and brand managers in companies. Since its launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country
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