Consumption pattern and preferences of the womenswear market. The IndustrySpeak - how word-of-mouth scores over big-budget ads. The Expertspeak - The phenomenon of “Fashionomics” and more...

Dear Readers,
Picture a market buzzing with energy, fueled by a youthful demographic, families with rising disposable incomes, and an ever-growing appetite for stylish, branded children’s clothing – this is what the dynamic kidswear retail segment in India looks like. As parents embrace the idea of merging fashion with functionality for their little ones, this sector is blossoming into a remarkable success story. IMAGES Business of Fashion’s last edition of 2024 takes you on a journey into the vibrant and fast-evolving world of kidswear in India.

As per a Technopak study, the Indian kidswear market witnessed sustained growth, expanding from USD 5.22 billion in FY2023 to USD 6.3 billion in FY2024. The growth in FY2024 reflects the sector’s positive momentum, further supported by the recovery of the retail environment and the shift in consumer behavior toward more fashionable, quality-conscious purchases. The December 2024 issue delves into the rapidly expanding segment driven by a growing inclination towards branded children’s apparel in both parents and children.

Dear Readers,
Denim, a fabric that transcends age, culture, and geography, has journeyed from its humble workwear origins to a global style statement. What makes it so special? Its versatility. It can be rugged or refined, casual or couture, and everything in between. Denim has a story to tell, not just in its stitches or washes, but in the way it adapts to the wearer, becoming a second skin and a canvas for personal expression.

According to a study by Technopak, the Indian denim market is poised for significant growth, with a projected

CAGR of 15% from FY2023 to FY2028. By FY2028, the market size is expected to reach USD 7.82 billion. A key segment of India’s apparel industry, denim’s share is expected rise from 5% in FY2022 to 7% by FY2028.

As the world moves towards sustainable choices, denim is undergoing its own evolution. Innovations in technology and eco-friendly practices are reshaping the industry, ensuring that this beloved fabric aligns with the values of environmentally conscious consumers. From water-saving techniques in production to biodegradable alternatives, the future of denimwear is as exciting as its past.

Dear Readers,

While climate change may have shortened the winter season in many parts of India, the nation’s fascination with winterwear continues to thrive. In fact, the fleeting cold months have only heightened the desire to showcase style through cosy, fashionable layers. From chic wool coats to vibrant knitted sweaters, winterwear has become a statement of both comfort and style. The seasonal shift has also given retailers a brief but intense window to captivate consumers, making winterwear a dynamic and essential segment of the fashion market. 

As we herald the winter season, IMAGES Business of Fashion’s October 2024 issue studies winterwear retail in India – a fast-growing sector, driven by seasonal demand and changing fashion trends. We study how the country’s colder northern regions fuel higher sales during winter, particularly for products like jackets, sweaters, and thermal wear.


Dear Readers,
The September issue of BoF turns its focus to the everevolving innerwear market in India, fuelled by rapid urbanisation, evolving consumer demographics, and a heightened focus on personal well-being. Once viewed primarily as a necessity, innerwear has now emerged as an essential part of the fashion industry, reflecting a fusion of style, functionality, and innovation.

According to 1Lattice, by 2029, the innerwear market is expected to reach Rs 1,07,308 crore, growing at a compound annual growth rate (CAGR) of 10% from Rs 66,703 crore in 2024. A significant driver of this growth is the lingerie segment, anticipated to hit Rs 70,186 crore by 2029. This is primarily driven by shifting cultural attitudes towards body positivity and self-expression, with women’s lingerie accounting for the largest share, followed by men’s and kids’ undergarments.

Product innovation is at the heart of this expansion. Consumers are increasingly seeking versatile innerwear that caters to different occasions, from everyday wear to athletic needs. Technological advancements and sustainability have also become pivotal in shaping this sector. New fabric technologies like moisturewicking microfibers ensure comfort and durability, while the growing demand for eco-friendly innerwear has pushed brands to adopt more sustainable production practices.

Dear Readers,
Welcome to the latest edition of IMAGES Business of Fashion, the Womenswear special, where we dive into the heart of India’s exciting women’s apparel market, an extremely dynamic section of the Indian fashion retail industry where style meets commerce.

2 decades and counting into the 21st Century, women have evolved in the roles that they play in society – working professionals, homemakers, mothers. And as they break  through the glass ceiling, accomplishing and emerging winners in all facets of life, they are waking up to the idea of dressing the part, leading to a boom in the womenswear segment in the Indian Fashion Retail Industry.

According to Technopak, the women’s apparel market in India is experiencing signi􀈃 cant growth, re􀈄 ecting broader economic and social trends. By the end of FY25, the market is projected to reach ~ USD 29.08 billion, demonstrating  the increasing purchasing power and changing fashionpreferences among Indian women. The market will grow at a CAGR of 5% from 2024 to 2030 to reach ~ USD 34.48 billion by FY30.

Dear Readers,
Welcome to our latest edition, where we dive into the heart of India’s vibrant ethnicwear market, a sector that brilliantly showcases the nation’s rich cultural tapestry. From timeless sarees and elegant lehengas to versatile kurtas and exquisite sherwanis, Indian ethnicwear is a testament to tradition and heritage. Yet, as we stand on the cusp of a new era, it isthe dynamic fusion of traditional and contemporary styles that is truly reshaping this landscape.

Fusion wear, the harmonious blend of ethnic and modern elements, is taking the fashion world by storm. This innovative trend has captured the imagination of younger consumers, particularly millennials and Gen Z, who seek to honour their cultural roots while embracing a globalfashion sensibility. The result is a fresh, eclectic aesthetic that seamlessly integrates the past with the present, making ethnicwear more versatile and appealing to a broader audience.

Dear Readers,
Welcome to the future of fashion retail, where innovation knows no bounds and style is constantly redefined. Picture a realm where augmented reality mirrors in stores let you try on clothes without changing, where AI curates your wardrobe based on your preferences, and where sustainability is not just a trend but a fundamental practice.
The Indian menswear industry is at the forefront of this revolution, fueled by a young, tech-savvy demographic and the unstoppable rise of e-commerce. As traditional tailoring meets cutting-edge technology, a new era of personalised, environmentally conscious fashion emerges. This is not just an evolution—it’s a fashion revolution, and you are at its epicenter.
Menswear, which stands as the second-largest segment in the global apparel market, is on the cusp of substantial growth. It is projected to witness the largest revenue increase of all segments between 2022 and 2027. IMAGES Business of Fashion takes a look at this category – marked by rapid evolution and innovation, a category which is undergoing a transformative journey, blending tradition with modernity and technology with craftsmanship.
As your essential companion in navigating these changes, our June 2024 edition offers insights, analysis, and the latest trends shaping the segment. We delve into the impact of e-commerce, which has revolutionised how men shop, making fashion more accessible and personalised.

Dear Readers,
As the footwear retail industry continues to evolve, IMAGES Business of Fashion explores its global footprint, spotlighting emerging markets and innvative trends poised to make significant impacts.

Our May 2024 edition of IMAGES Business of Fashion offers insightful analysis, trend forecasting, and indepth coverage of the innovations and stories shaping the footwear market today. From empowering brands, retailers, and manufacturers with the knowledge and inspiration they need to thrive in an ever-competitive landscape, to understanding the latest trends setting the tone for the season, there is something for everyone in this issue.

Join us as we step into a world of sustainable materials and ethical production practices, examine how design and technology are pushing the boundaries of the sector, take a look at the digital transformation of footwear retail in India, and scrutinize the sizing challenges that come with e commerce retail. With the help of experts, we study the impact of theBureau of Indian Standards certification on footwear retail in India, the nodal agency overseeing activities of standardization, marking, and quality certification of goods in the country. Also on showcase are interviews with industry experts, rife with practical advice on merchandising, customer engagement, and leveraging social media to boost brand presence.

Dear Readers,
We live in a dynamic age where boardroom meetings blend into living rooms, work lives blend into lunches and long evenings and where style and comfort are synonymous. And our clothes are mirroring our lifestyle.

Fashion today is effortlessly transitioning from the gym to a leisurely day out, from office wear to dinner with friends. In the last few years, the casual wear and athleisure segments in particular have witnessed a massive growth spurt driven by growing income levels, changing lifestyles, increasing casualisation among professionals, emergence of start-ups and the entry of foreign players. Home-grown brands have also launched trendy casual wear products and repositioned the brand in to mirror global fashion trends.

IMAGES Business of Fashion’s April 2024 issue is a curation of a diverse range of content. At the heart of our Casualwear & Athleisure special lies a celebration of versatility, functionality, and above all, self-expression because we understand that fashion is more than just clothing; it’s a reflection of individuality and mood.

Our April issue has everything that brands and retailers need to succeed in this competitive environment. Research pieces, trend forecasts and exclusive interviews – this month’s magazine is the ultimate guide for retailers as they wade through this ever-evolving landscape of fashion.

Dear Readers,
As we reflect on the success of India Fashion Forum 2024,we are filled with a sense of pride and gratitude. With over 300 speakers and 2000 fashion professionals from across the nation, India’s largest fashion retail intelligence event revolved around the theme ‘Let’s Make the Fashion Business Great Again’.

From captivating brand shows to insightful discussions, every moment of the mega event was filled with energy and inspiration. The forum – held at Conrad, Bengaluru on February 21-22 – provided participants with an enriching experience, a platform for exchange of ideas, insights, and expertise.

To our speakers and delegates, thank you for joining us and sharing in this incredible experience. Your enthusiasm and engagement added immeasurable value to the event.
The passion and commitment of the speakers left a lasting impression on everyone in attendance.

It is then, with great pleasure, that we present this the postevent edition of IMAGES Business of Fashion, capturing the essence of an event which was a celebration of brand individuality, an event filled with interactive sessions and exhibition stalls where attendees had the chance to delve deeper into specific areas of interest and collaborate with peers fostered meaningful connections and sparked innovative ideas.

Dear Readers,
In an era where innovation reigns supreme, the intersection of fashion and technology has become a fertile ground for creativity, efficiency, and customer engagement like never before.

The landscape of retail is evolving at a breathtaking pace, propelled by advancements in artificial intelligence, augmented reality, data analytics, and beyond. These innovations are not only reshaping the way retailers operate but are also redefining the very essence of the fashion retail shopping experienceitself. From virtual try-on solutions that bring fitting rooms into the digital realm to personalized recommendations driven by machine learning algorithms, every aspect of the fashion retail journey is undergoing a remarkable metamorphosis. At the heart of this evolution lies a commitment to meeting the ever-changing needs and desires of today’s consumers. With technology as our ally, we are witnessing a shift towards a more inclusive, sustainable, and experiential approach to fashion retailing. Brands are harnessing the power of digital platforms to forge deeper connections with their audiences, while also championing initiatives that promote ethical sourcing, transparent supply chains, and environmentally conscious practices.

Dear Readers,
These are transformative times for the business of fashion. Consumer behaviours, digitalisation, discounting impact, supply chain snags and sustainability demands are challenging us. The larger ecosystem has started terming the fashion business as “difficult”, whereas it was seen a couple of decades back as an area of immense opportunity delivering secular growth. As we rethink, reimagine and remodel our industry and become a great force again it’s time to shake off whathas- been and give life to the next Golden Age of Fashion Creation. It’s time to make the business of fashion great again with India Fashion Forum 2024 (IFF).

Launched in the year 2000, IFF, India’s biggest fashion intelligence event, is a powerful blend of conference sessions, workshops and master classes. Zoned exhibitions and industry awards mark IFF’s confluence of the biggest consumer trends, market intelligence and retail innovation in the business of fashion in India.

Dear Readers,
The evolving world of fashion retail continues to take the new generation by storm. Kids today have more autonomy over their decision-making in shopping due to increased access to gadgets and digital goods and services. Due to these factors, kidswear retail segment finds itself at the intersection of style, functionality, and cultural nuances in the dynamic Indian market.

Retailers, fashion labels, and designers are keeping a careful eye on this segment due to its enormous unrealized potential. Earlier, fashion used to primarily serve the requirements of adults, but with the exposure that children now receive, they are equally self-conscious and mindful of their appearance. Growing numbers of Indian nuclear families are opening their wallets to splurge on children’s apparel and accessories as a result of rising incomes.

Denim, with its rich history, has maintained its position as a wardrobe favourite over generations and cultures. This versatile fabric is renowned for its adaptability, flexibility and for its undeniable cool.

And as the global demand for denim garments –notably jeans – swells at a considerable rate, India has emerged as a formidable player in the denim market, instrumental in supplying fabric to all global and homegrown brands. Indian brands too are giving international names a run  for their money in the domestic market, with theirnatural knowledge of the people and regions as well as their affordability.

However, with great gains comes great responsibility. As sustainability and ethical fashion emerge as powerful forces on an international level, denim brands and manufacturers in India and across the globe are working towards adopting innovation, technology and ecofriendly practices and fabrics, which resonate with environmentally conscious consumers.

The November 2023 issue of IMAGES Business of Fashion brings to our discerning readers, insights on the Denim Industry in India. We bring you a sneak peek into the production processes of brands and companies, how they maintain transparency in sourcing of materials and how they add a unique cultural dimension to their denim offerings.

As always, we hope you find this issue informative. Don’t forget to log onto our website, www.imagesbof. in for more in-depth information on all things denim. Wishing you all a very happy festive season!

As winter is set to enter, people have started planning how to stay warm and stylish throughout the season.

Today, winterwer is no longer a necessity, it’s a fashion statement. This blend has helped brands to diversify their product offerings. It can also be said that the trend has been augmented with global brands entering the market.

The last ten years have seen a significant increase in the winter clothing market in India, which can be attributed to factors, such as rising disposable income, increased fashion consciousness of winter clothing, product innovation, to mention some.

Another trend that is gaining more momentum is how people look at sustainable fashion. It is also a reminder of the need to rethink what is bought, what is thrown away, and what it costs the planet. Today, consumersare buying more clothes and wearing them for less time than ever before, discarding garments as fast as trends shift. The disturbing trend demands that fashion brands play their part in mitigating the concerns.

India’s innerwear market has seen a significant growth in the last ten years. The market, which was valued at `61,091 crores in 2023, is expected to reach `75,466 crores by 2025, at a CAGR of 11.2%. Various factors which have driven this growth are increasing awareness and acceptance of lingerie as an essential part of daily wear and fashion, the growing middle-class population with higher disposable income and rising influence of celebrity endorsements.

Women’s inner and comfort wear, which accounts for 60% of the market is the major driving force behind this expansion compared to men’s which lies at 30% along with kid’s which captures only 10%. The latter two segments are also expected to grow due to evolving fashion consciousness and changing parental attitudes. The innerwear market is a reflection of the nation’s forward-thinking mentality and vibrant consumer culture as Indians continue to navigate the ever-evolving currents of fashion and self-expression

Often, our fixation is on the performances of businesses and the attempts to gauge their cumulative growth. It seldom occurs to us to finnd out the leading person or the mind behind the business. Given that the good numbers are possible only when the strategic plans are executed under determined and wise leadership, it’s crucial to have the right person at the helm to execute them. But what if the person is someone who wears many hats a day, a woman business leader?

In this issue, we have brought to you these top she bosses from the fashion industry. The noble objective is to present to our readers these leaders with insights and wise words, to mention some, which they have accumulated over the years. This is our sincere endeavor to celebrate and acknowledge their remarkable achievements.

India today is the most populous nation and the fifth largest economy in the world, and it is expected that it will emerge as the third largest by 2035. Factors such as rising disposable income, further urbanisation, better connectivity, and a large young population have enabled the country to pull of this success story. This, apparently, has made the Indian market lucrative, and thus has witnessed growth across sectors. Among them, vibrant and prospective, is the fashion industry. Fueled by the abovementioned factors and many others, the sector is expected to experience strong growth. Over the years, it has become more organized and segments have witnessed more players entering, making it more competitive. If the market was dominated by ethnic and formal, today casual and athleisure are the new trends. When it comes to womenswear, ethnic wear is more interwoven with western wear. In this backdrop, what is burgeoning is kidswear, as families become smaller and more parentsjoin the workforce. Overall, the market is becoming more organized, and we are likely to witness intense competition.
To unravel the intricate details, we have presented in this issue a comprehensive and elaborate analysis of the market.

The Indian sportswear market is still relatively less tapped and has immense potential to grow. However, it remains largely unorganized and is dominated by a few major brands.
Factors such as healthy lifestyles and government initiatives to promote sports, to name a few from a long list, are driving the market. How the market is positioned in an economy that is expected to cross the $5 trillion mark in 2027 and where the consumption is expected to double made us ask a lot of questions.

While fashion brands continue to grow, various D2C brands have revolutionized retail by relying on big data and AI. It can be said that many of them have already established themselves by focusing on quality, design, and customer service. Additionally, no business, it can be said, has overlooked sustainability; instead, it has been made a cornerstone by the established and newly launched. This is seen as businesses responding to consumers’ demand for greater accountability

Lately, we have been witnessing varied spring-summer ranges. Complementing them are the new retail points in new destinations, from HRX’s first physical store to Lee’s another store. Amidst these, what caught our attention was the recent move by Pou Chen to invest in India. It has also left us to speculate on who else will soon follow suit against the backdrop of rising geopolitical tensions between China and the US and the impacts they will generate.

This, at the same time, encourages us to think that we should adopt a robust two-pronged strategy of much-needed reliance on exports and a thriving domestic consumption to ensure that we remain shielded, if not entirely, from any global turbulence. In the country with the largest population and prospective high dividends, there is enough room for any ambitious economictargets as well as for businesses to have great aspirations.

Moreover, a rise in disposable income, more people joining the workforce, and markets becoming more organized, to name a few, create more opportunities. This has prompted us to find out how the factors have impacted another highly unorganized market, ethnic wear. Although it has grown rapidly and its landscape has witnessed major shifts with the entry of retail giants, it remains to be seen how dynamic it will become in the coming years. I hope you enjoy our analysis as well as the industry leaders’ observations in this edition.

Each year when I look forward to the India Fashion Forum (IFF), I find it natural to feel an anxiety that only rises and settles when it’s finally over. Over the years, I have realised that it’s the energy and surprises that the industry leaders and the audience bring to the gathering that create it. If the last edition was the best convergence of the year, then the 22nd edition was bigger and had fresher energy, and everything that happened or was shared there manifested the precise pulse of the industry.

The two-day event, held at the Conrad Bengaluru, was an extensive learning experience shared by people with handson experience in the industry. These are individuals who have built brands from scratch; leaders who have introduced global brands that have created their prominence in the market; industry experts who have been observing the market with a keen eye; designers who have created collection after collection; and retailers who have helped products reach the last mile. Their convergence at one place to share what they have done, which innovations they have discovered, what mantra has worked for them, and what the industry expects makes the forum all the more profound.

To give you an overview, we have featured some of the sessions in this issue. Find out in this issue who shared the most interesting ideas, who ruled the evenings, and who has been recognised for their achievements and contributions. Last but not least, as a part of our commitment to a green planet, in addition to using recycled paper, we have used soya ink to print this issue. Compared to traditional petroleum-based ink, it’s more environmentally friendly. I do hope you enjoy the issue.

As we gear up for the 22nd edition of India Fashion Forum (IFF) in Bengaluru, I am reminded of how we have risen as phoenixes and the strength on which we have built this industry with grit and will continue to do so. The long and dark spell of the pandemic is already behind us. However, the devastation it brought has taught us a hard lesson and helped us prepare for any harsh reality that could catch usby surprise.

It’s been a year since the previous IFF, and a few years since we had last crawled out of prolonged isolation. With the past clear in mind, the present more consolidated, and the future ever more hopeful, we look forward to another exciting innings.

I firmly believe that the 22nd edition of IFF will be a much bigger convergence of the industry fraternity. Chaired by industry leader Shailesh Chaturvedi, the forum will witness the presence of the industry’s movers and shakers, who will expound their views on some of the industry’s pressing issues. I look forward to meeting you.

With a total export of $44.4 billion in FY22 and more start-ups disrupting the value chain, India today is the second largest textile and clothing exporter. It is set to become a global market leader. Given the importance attached, it is believed this can be achieved. The increased budgetary allocation this year shows the significance the government attaches. For the year 2023-24, the total grant for textiles is fixed at Rs 4,389.34 crores which is about 22.6% higher than the revised budget grant for 2022-23. Incidentally, the ongoing China-US bilateral conflicts and buyers reducing dependency on China present opportunities for manufacturing nations such as India, Bangladesh, and Vietnam.

Shailesh Chaturvedi, MD and CEO, Arvind Fashions, and chairman of the 22nd India Fashion Forum (IFF) believes that India’s highly fragmented fashion industry with very few 1000 Cr+ brands indicates a massive opportunity to build brands at scale. However, he cautions that it should not come at the expense of profitability.

Another year, another resolve forged with wisdom, accumulated experience and clearer vision. This is 2023. We have seen the worst, we have overcome obstacles from the most daunting to the phase blessed with  flickers of hope and then to the realization of fruits of hard labour.
2022 was a year of caution and also of growth. India’s textile and apparel exports were $ 43 billion in 2021-22 and have grown at 3.7% CAGR since 2010-11.The exports are further estimated to grow at 9% CAGR from 2021 and reach 60 billion by 2025-26, says a report by FICCI and Wazir Advisors. And according to Retailers Association of India, in March 2022, apparel sales grew by 26% compared to what they were during the same period last year, while overall retail sales grew by 28% in the same period.
But 2023 has inherited a mixture of political uncertainty and bullish inflation. The takeaway from the conflict is that we are going to witness a further polarized world in which global trading in dollars will be reduced and readjust to globalization. However, the world, irrespective of who emerges stronger, will contribute to trade as it has always been.

From ethnic wear to footwear, the growth of the Indian fashion industry is spectacular. It’s believed that the industry will touch $106 billion by 2026. When brands, from Uniqlo to Hidesign, keep adding more stores, manifesting the state of the industry, the number doesn’t seem far-fetched.

Amidst these developments, often our usual fixation is on how businesses are performing and the attempts to gauge their cumulative growth. Seldom does it occur to us, let’s say in an interview, that we should ask the main person or the mind behind the business questions ranging from personal aspiration to the journey accomplished so far interspersed with words of wisdom. It’s crucial, given that the much-discussed positive growth numbers are possible only when the strategic plans are executed under strong and wise leadership. The combination of the right strategies and the leading will to execute them.

In this issue, 50 Fashion Brand Icons, People Shaping the Fashion Landscape, we have attempted to present these minds and to bring out the strengths and insights that have helped them shape brands, sustain their values as well as growth. Like Steve Jobs’ vision and skills helping build Apple and turning it into a trillion-dollar brand. The objective is to present to our readers these minds or leaders with insights and wise words, to mention some, which they have accumulated over the years.

The fashion industry has undergone many a change over the past couple of years. Whether influenced by the pandemic or driven by the growing propensity among Indians to spend, fashion is forever being turned on its head. The latest to be at the centre of this ever-evolving segment is innerwear. Once overlooked as a mere commodity, innerwear is now viewed as a fashion statement. Whether working out at the gym or playing in a sport, attending a wedding or simply dining out with friends, more and more consumers are opting for innerwear that they feel serves the purpose. Hygiene conscious and always looking to be comfortable in what they wear, consumers today are driving the need for innovation in design, fabric and technology in innerwear.

This burgeoning demand has also led to the birth of several domestic innerwear brands that are slowly transforming this once-unorganised sector into a more organised one. A report by Technopak Advisors suggests that the Indian innerwear market, once valued at `19,950 crore, is estimated to grow at 13 per cent to reach `68,270 crore by 2024. Men’s innerwear market, in particular, is expected to grow at a CAGR of 7% over the next few years to reach `218 billion by 2028. Innerwear, thus, is turning out to be a lucrative investment; maybe even an apt candidate for virtual try-ons in the metaverse.

The ‘Make in India’ and ‘Startup India’ movements of the government have been an inspiration to many in the fashion sector, from textile and fabric manufacturers to entrepreneurs serving both the domestic and international markets. One of the biggest engines of growth in the country today, ‘Make in India’ has resonated particularly well with home-grown denim brands. The Indian denim market, in recent times, has witnessed massive penetration and amassed huge denim-loving crowds who now have the chance to own a comfortable, a􀇹 ordable and well-􀈃 tted pair of jeans without having to run pillar to post only to end up buying an expensive piece of clothing. In fact, one study suggests that the Indian denim jeans market is growing faster than its  global growth rate. Various market studies also indicate that theIndian domestic market for denim has consistently maintained an average CAGR of 8-9% over a few years and is expected to reach $12.27 billion by 2028.

Coco Chanel once said, ‘Fashion comes and goes, but style lasts forever’ – an aphorism that reminds us of the shift that some segments of fashion have recently witnessed, formal wear being on the top of that list. Hardly has a change been more drastic than the one that formal wear has endured. From being one of the most sought-after categories in fashion to being on the tail-end of that very sector, it has been delivered a grievous blow. As the world went into frenzy over pandemic-induced lockdowns and people began working from home, formal wear was a segment customers were not willing to invest in anymore due to its sudden lack of purpose and utility. 

The summer season is here in full swing and has brought with it the hope of a fruitful period for the business of fashion retail in the country. In this issue we have thus laid focus on the casual wear market in India, a segment that has seen massive surge owing to factors such as increased spending power among consumers coupled with their desire to look good and dress well, a marked increase in the penetration of both international and domestic fashion brands in the market that has left the customer spoilt for choice, and the growth of e-commerce that has made fashion more accessible to the consumer.

And as this multitude of fashion brands aims for the discerning, perceptive customer’s attention, it strives to give to him the convenience of an omnichannel model that allows him to search for apparel, shop for it and maybe later return it if the purchase is unsatisfactory, as is convenient to him. But, in vying for their attention and with the tools of marketing available at their disposal, fashion brands must actually look to create differentiation for both the brand and the product, not merely what it portrays itself to be.

In the offlline space, too, fashion brands are looking at new ways to increase revenues. One practice that they see a bright future for is the collaboration between retailers and mall developers that has its own benefits. Many an expert believes that the coming together of the two to enhance the customer’s offline shopping experience has opened several doors for both. As always, I hope you find this issue insightful and beneficial.

April was special for us. It marked the return of India Fashion Forum (IFF) after a two-year hiatus as a result of the COVID-19 pandemic. In its 21st edition, IFF got the who’s who of the industry together to map out the future of fashion business in India which is being shaped and re-shaped as I write this. Disruptions to business have been plentiful. The future is certainly uncertain, and if the past two years have taught us anything, it’s that we must prepare for the worst and even when that does not work out, keep our options open and minds agile.

It is clear that to serve and inspire the new-age shoppers, retailers and brands need to re-think their conventional business models. Convenience is the name of the game, a feat that can be best achieved by getting the technology right. But, in creating a digital space that is more responsive to the consumer’s demands, retailers and brands must not forget that brick & mortar stores will not lose ground. Hence, while the online channels cater to the new-age consumer, the offline channels, too, have to be seamlessly integrated into the very design of a comprehensive business model.

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IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.

1. お客様は、Magzter.com、アプリケーション、およびそのサービスの使用は単独でご自身の責任で行うことに同意します。 Magzter.com、その関連会社、従業員、サードパーティのコンテンツ プロバイダーは、サービスが完全に中断されないこと、エラーがないこと、不正行為に対して確実であることを保証しません。また、Web サイトや製品が期待または約束したとおりの正確な結果が得られることも保証しません。

11. サービスおよびすべての出版物は、「現状のまま」および「入手可能な状態」で提供されます。 MAGZTER、その関連会社、サプライヤー、ライセンサーおよび代理店は、明示的か黙示的かを問わず、商品性、特定目的への適合性、および権利侵害の非侵害に関する黙示的な保証を含むがこれらに限定されない、あらゆる種類の保証を明示的に否認します。上記を制限することなく、MAGZTER もその関連会社、サプライヤー、ライセンサー、代理店も、(I) サービスがお客様の要件を満たすこと、(II) サービスが中断されず、タイムリーに、安全に、またはエラーが発生しないことを保証しません。 III) サービスの使用から得られる情報、または出版物に含まれる情報が正確または信頼できるものである、または (IV) 出版物またはサービスの品質がお客様の期待に応えるものであること。信頼できるインターネット接続とデバイスの取得と維持については、お客様が単独で責任を負います。 MAGZTER は、お客様がコンテンツをダウンロードできないことについては責任を負いません。ダウンロードまたはサービスの使用を通じて取得したマテリアルは、お客様自身の裁量とリスクで行われ、かかるマテリアルのダウンロードに起因するコンピューター システムまたはモバイル デバイスへの損害またはデータの損失については、お客様が単独で責任を負うものとします。口頭か書面かを問わず、お客様が magzter から、またはサービスを通じて、またはサービスから得たアドバイスや情報は、いかなる保証も生じません。

2.お客様は、その情報を真実、正確、最新かつ完全なものに保つために維持し、速やかに更新するものとします。あなたは、自分のアカウントとパスワードの機密性を維持し、自分のコンピュータへのアクセスを制限する責任を負い、すべてのコンテンツとサービスの選択と使用を含む、自分のアカウントで行われるすべての活動に対する責任を受け入れることに同意します。

3. いかなる場合においても、Magzter.com、ウェブサイトおよびアプリケーション上のコンテンツの作成、制作、配布に関与する個人、団体、第三者は、契約上または法的責任を負いません。 Magzter.com の使用中または使用中にお客様に発生した直接的、間接的、付随的、特別、および結果的。 Web サイトに登録するか、アプリケーションをダウンロードすることにより、このセクションに記載されている規定が Web サイトおよびアプリケーションのすべての使用およびコンテンツに適用されることに同意するものとします。

3. Magzter からの事前の書面または許可がない限り、ここに公開されているものはすべて Magzter またはそのライセンサーの専有財産であるため、Magzter から取得したコンテンツを変更、コピー、配布、販売してはなりません。このような不正使用は、著作権法や商標法を含む適用法に違反する可能性があるため、Magzter はこれらを厳しく禁止し、そのような違法行為が証明または検出された場合は、アクセスとアカウントを停止します。また、これらの不正行為によって生じた損害についても責任を負う必要があります。出版物の法的所有者が許可する場合を除き、お客様は、サービスを通じてアクセスした出版物をダウンロードすることによって所有権を取得しないことを承認するものとします。著作権法で明示的に要求されている場合、またはサービスの機能によって許可されている場合を除き、変更、リバース エンジニアリング、公開、送信、表示、譲渡または販売への参加、派生作品の作成、またはいかなる形であっても商業的に利用または提供することはできません。 Magzter およびかかるコンテンツの所有者の明示的な許可なしに、アプリのコンテンツ、出版物、またはそれらの一部を第三者に提供すること。当社は、明示的か黙示的かを問わず、Magzter または Magzter のライセンサーの知的財産に対するライセンスを付与しません。

5. あなたは、Magzter.com が他のユーザーや第三者、またはそのコンテンツのいかなる種類の中傷的、攻撃的、または違法な行為に対して責任を負わないこと、および前述の行為による傷害のリスクは完全にあなたにあることを特に認めます。

8. Magzter は、お客様が本利用規約および Magzter が定めるその他の運用規則に準拠しているかどうかを判断する目的で、お客様が公開および入力したコンテンツを監視するすべての権利を留保します。 Magzter は、コンテンツについて決定を下し、独自の意志で削除する権利を有します。

9. Magzter は出版物の販売代理店であり発行者ではないため、Magzter は雑誌に掲載されている意見、アドバイス、声明、サービス、オファーなどを含むコンテンツに対する編集管理を行いません。したがって、Magzter は、そこで提供される情報や事実、または公式の資格に従って行動する Magzter の認定従業員以外の者がサービスを通じて利用できる情報や事実の正確性や信頼性について責任を負いません。したがって、当社には出版物に対する編集上の管理権がありません。本サービスが提供する出版物で行われた意見、アドバイス、声明、サービス、オファー、または第三者によって表明または利用可能にされたその他の情報またはコンテンツは、それぞれの著者または出版社のものであり、第三者のものではありません。マグザー。 Magzter は、サービスを通じてまたは出版物から得た情報への信頼によって生じた損失または損害に対して責任を負いません。本サービスには、他のインターネット サイトおよびサードパーティのリソースへのリンクが含まれている場合がありますが、Magzter は、そのようなリンクされたサイトで利用可能な通信またはマテリアルについては一切の責任を負いません。これらのリンクは便宜のためにのみ提供されています。サードパーティのサイトにアクセスしたり、サードパーティのサイトを通じて注文したりするときに適用される利用規約を理解するのは、お客様自身の責任です。

不快なコンテンツの詳細（プラットフォーム上のリンクを含む）

お気に入りの作品をダウンロードすれば、いつでもどこでもオフラインで読むことができます

愛する人に Magzter ギフト カードをすぐに贈り、何千ものベストセラー タイトルの中からお気に入りの雑誌や新聞を自由に読めるようにしましょう。

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

{{magCount}}冊の人気のインターナショナル雑誌からお気に入りの雑誌を自由に選べるMagzterギフトカードを、大切な人に今すぐ贈りましょう。

Girish Ramdas は、世界的なデジタル出版ビジネスで話題を呼んでいる、ニューヨークを拠点とする新興企業 Magzter の共同創設者兼 CEO です。 Magzter は 2011 年のサービス開始以来、150 か国以上から 9,000 万人のユーザーを獲得しており、世界中の 4,500 以上の出版社から数千冊の雑誌、新聞、書籍が提供されています。彼は、印刷物、モバイル、Web 開発を含むクロスプラットフォーム出版において 25 年以上の経験があります。この期間中、彼は 3 つの新興企業を共同設立し、経営して成功を収めてきました。彼は雑誌社のデジタル化を可能にし、デジタル世界でコンテンツの収益化を支援してきました。ギリッシュは、オンライン、モバイル、出版エコシステムにおける深い業界経験により、世界中のプラットフォームにわたるデジタル コンテンツの取得、マーケティング、収益化の専門家となっています。

当社のプラットフォーム上で不快なコンテンツに遭遇した場合、当社はお客様の懸念に対処するために苦情救済ポリシーを導入しました。

Magzter Inc. (「当社」、「当社」、「当社」) は、お客様がご自身の個人情報がどのように使用および共有されるかについて関心を持っていることを承知しています。当社のプライバシー慣行の詳細については、次のプライバシー ポリシー(「ポリシー」) をお読みください。当社が運営するウェブサイトおよびそのサブドメインのいずれかにアクセスするか、当社のモバイル アプリケーションやその他のコンテンツ配信方法(総称して「サービス」) を使用することにより、概要が説明されている慣行およびポリシーに同意したことになります。本ポリシーに記載されており、お客様は、当社がお客様の情報を以下の方法で収集、使用、共有することに同意するものとします。

Magzter Inc. は、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドで、2011 年の創業以来 9,000 万人を超えるユーザーがおり、40 以上のカテゴリ、60 以上の言語にわたる数千の雑誌や新聞を扱っています。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

Magzter は、ユーザーに安全なプラットフォームを提供することに尽力しています。 Magzter は、パブリッシャーがコンテンツを配布するためのプラットフォームにすぎないことに注意してください。当社は、当社のプラットフォームで公開されるコンテンツを管理または推奨しません。当社は、発行者の行動またはそのコンテンツに対して責任を負いません。

Magzter は、コンテンツまたはコンテンツの一部が権利を侵害したために損害を被った、または費用が発生した当事者を補償する責任を負いません。 Magzter は、第三者の権利を侵害するコンテンツまたはコンテンツの一部に起因する権利侵害について、民事裁判所で法的措置を講じる責任を負いません。

Magzter は、Magzter GOLD と呼ばれる世界最大の「読み放題」サブスクリプション サービスを提供しています。これにより、デジタル読者は月額サブスクリプション料金で 9,000 以上の雑誌や新聞に無制限にアクセスできます。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

名前

Magzterでのコンテンツ発行に関するサポートが必要は場合は、このフォームに記入してください

 Magzter に入社する前は、Dot Com Infoway (DCI) および Galatta Media の社長を務めていました。彼の任務には、戦略的マーケティング、パートナーシップ開発、コンテンツの世界的な収益化が含まれていました。 DCI は、2000 年には 3 人だった小さなチームから、2011 年には 300 人にまで成長し、世界中のクライアント向けに Web、ソフトウェア、アプリの開発を手がけていました。

Magzterの開始以来、お客様に最高のニューススタンドテクノロジーとサービスを提供するため、世界各国の組織や機関と提携することに尽力してきました。雑誌の購読を顧客に提供したい場合や単に詳細に興味がある場合など、お気軽にお問い合わせください。Magzterはお客様のビジネスの成長を支援いたします。お問い合わせ内容について、以下の質問票にご記入ください：

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 DMCA では、元の DMCA 通知を提出した当事者が反対通知のコピーを受け取ってから 10 営業日以内にお客様に対して訴訟を起こさない場合、当社は削除されたコンテンツを復元することができます。

このポリシーは、お客様がサービスにアクセスする際に当社が収集する、個人を特定できる情報(「個人情報」) およびお客様およびお客様のコンピューターまたはデバイスに関するその他の情報の当社の取り扱いを対象としています。以下で詳しく説明するように、当社はお客様から個人情報を収集することがあります。当社はこの個人情報を、当社の製品、サービス、コンテンツ、広告をパーソナライズ、提供、改善するため、またお客様がユーザー アカウントとプロフィールを設定し、お客様に連絡し、特定の製品やサービスに対するお客様のリクエストを満たし、お客様によるサービスの使用状況を分析するため。場合によっては、当社は一部の個人情報を第三者と共有する場合もありますが、これはポイント 4 に記載されているとおりに限られます。

このタイトルは Magzter GOLD サブスクリプションに含まれています

コンテンツの品質を分析し、パブリッシャーに適切なフィードバックを提供するため

当社では、不快なコンテンツに関するあらゆる苦情に対応する苦情担当者を任命しています。

不快なコンテンツに関する苦情は、上記の電子メール アドレスに電子メールで苦情担当者に送信するようお願いします。また、苦情を申し立てる際には、以下の詳細を提供するようお願いします。

さまざまな雑誌、書籍、ニュース、雑誌および出版物関連コンテンツ (総称して「出版物」と呼ばれます) を注文、購読、配信を受け取り、これらの出版物のデジタル版を配信する機能を提供するアプリ

c.また、パーソナライズされた推奨事項を作成するために、アプリケーションの使用に関連する情報も収集します。お客様がサードパーティのアカウント資格情報を当社に提供した場合、お客様がそのような送信を許可した場合、それらのアカウント内の一部のコンテンツおよび / または情報(以下「サードパーティのアカウント情報」) がお客様のアカウントに送信される可能性があること、およびそのサードパーティのアカウントが当社のアカウントに送信される可能性があることを理解したものとします。サービスに送信される情報は、本ポリシーの対象となります。

 f.当社が収集する個人情報により、当社はお客様のリクエストに対応し、当社の製品とサービスを改善し、お客様に表示される広告とコンテンツをカスタマイズし、新製品についてお客様に連絡することができます。

は、2011 年の設立以来 9,000 万人を超えるユーザーがおり、40 以上のカテゴリと 60 以上の言語にわたる数千の雑誌や新聞を擁する、世界最大かつ急速に成長しているセルフサービスのクロスプラットフォーム デジタル ニューススタンドです。ニューヨークに本社を置く Magzter は、アムステルダム、ロンドン、メキシコシティ、チェンナイ、ムンバイ、ニューデリー、バンガロール、シンガポールに現地拠点を置いており、間もなく他の国にも拡大する予定です。 2011 年 6 月に世界的起業家であるギリッシュ ラムダス氏とビジェイ ラダクリシュナン氏によって設立された Magzter は、世界中の雑誌や新聞の出版社が自社のタイトルのデジタル版を作成し、世界中の消費者に配信できるようにします。

 n.また、ユーザーが当社の利用規約を遵守していることを確認するために、使用状況情報も使用されます。たとえば、ユーザーの使用状況情報は、ユーザーが雑誌やその他のコンテンツを許可された回数、または許可された数のデバイスにのみダウンロードしていることを確認するのに役立ちます。

これにより、デジタル読者は月額購読料で 9,000 以上の雑誌や新聞に無制限にアクセスできるようになります。 Magzter はまた、アプリ向けの革新的な ezRead 2.0 機能により、世界最大の記事数を誇ります。これにより、スマートフォンや小さな画面のモバイル ユーザーは、本来の楽しみ方で雑誌コンテンツを楽しむことができます。読みやすく、素晴らしいビデオと高解像度の写真が付いています。

Business Of Fashion - August 2011

Business Of Fashion - August 2011

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