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The festive season in India heralds a boom time for all retail players. But this festive season, the first to be celebrated away from the long shadow of the pandemic after two years, the game for retailers has changed profoundly from what it was earlier. The past two years saw huge swathes of consumers embrace online shopping and those customers could still prefer staying away from the grind of in-store walk-ins.

However, even online retailers can no longer rest on the security of a large base of existing customers. Those customers could easily move to another outlet offering a better, more trustworthy experience. In a nutshell, both online and offline players need to keep up with customer expectations, competitors’ capabilities, and technological developments to maximize their advantages and profit margins.

In this October issue of the magazine (pages 14-23), we bring you learnings from retail experts on how retailers can up their game this festive season with targeted advertising, promotions, and other innovations to attract and retain customers.

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers