Progressive Grocer - February 2023

この問題で

If the edge in retail business comes from acting on consumer insights, it is through collaboration that brands and retailers can conjure up innovative ways to win new sets of consumers, expand their customer base and capture a bigger slice of the market.

Our cover story in this issue Packing a one-two Punch (Pages 36-53) showcases 10 outstanding success stories of collaboration between FMCG brands and retailers. The stories exemplify how brands and retailers can create a winning playbook by leveraging on each other’s capabilities and resources.

Each of the 10 stories is a masterclass on brand-retailer partnership and how such collaborations can help each other to tap into new revenue streams, drive up sales, reduce costs, raise brand awareness and improve overall profitability.

Another fascinating story on collaboration highlights how farmers, retailers and the state government of Kerala have come together to spawn a widespread movement in organic farming and retailing. While the momentum began picking up in the early 2000s, a host of factors including government support for organic agriculture and a desire for more sustainable and environmentally friendly food options have galvanized many producers and retailers to jump on to the organic bandwagon.

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers