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At the front end of the food business, as most food retailers
in India have learned, there is really no one-size-􀃀 ts-all
formula. Brands today have varied formats – from large-scale
hypermarkets to smaller supermarkets. The crucial part here is
to get the mix right across these varying formats. Retailers will
need to strike the right balance to be truly successful.
Large-scale formats work well in key metropolitan cities where
the trend increasingly is for families to do weekly shopping trips
for household supplies. The challenge on this front often comes
from the inadequate supply of space and land bank to build
large-scale hypermarkets. With the smaller supermarket format,
􀃀 nding the right location is the key. India’s high population
density, and the presence of well-entrenched unorganized retail
often makes this a challenging proposition.
The focus for most retailers will be to capitalise on smaller
formats, which are more cost-effective. Smaller convenience
stores and supermarkets are the way forward for most big retail
chains. This format will continue to grow in the coming years, as
retailers look at sizably growing their presence in the market.
The key future focus across these formats is to improve
footfalls and basket size. Brands need to improve in this area
while ensuring that they continue to provide excellent customer
service, convenience and exceptional value to give customers a
truly remarkable shopping experience

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Progressive Grocer の記事をすべて読む

Progressive Grocer Magazine Description:

PROGRESSIVE GROCER has been the voice of the food retail industry for over 80 years in the USA. Serving a wide audience in the Indian market, Progressive Grocer India's readers are top management at headquarters and top decision makers at store level. By anticipating, reporting and interpreting important data and trends, PROGRESSIVE GROCER fulfils its mission of identifying and highlighting insights and opportunity for leading grocery retailers, thereby accelerating brands and sales success for leading manufacturers