BlackBook — India's Luxury Insider - January 2017

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Authenticity will emerge as the biggest buzzword in 2017. In a world where every move is closely scrutinised, there is no place for duplicity. A personal, consistent and authentic brand message is the new currency in luxury, especially in an era where millennials matter. To build loyalty, imaginative digital content will be necessary to fire up the imagination of the young consumer, who will wield considerable spending power within a decade. And only those who manage to bridge the digital divide, reaching out to each demographic with a clear and authentic voice will win the sweepstakes. Wishing each of you a prosperous New Year!

the economic outlook for 2017

with the last year ending on a weak note, the industry is adopting new strategies to hedge risks in 2017.

5 mins

the making of jamavar london

and other secrets on how to turn a successful flagship fine dine brand within a luxury hotel into a much-appreciated standalone restaurant in a competitive global city, fabled for its eclectic and adventurous dining offerings interviewed by deepali nandwani.

10+ mins

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BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.