BlackBook — India's Luxury Insider - February 2017Add to Favorites

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In India, apparel and accessory brands have begun making inroads into the hinterlands of the country. Thus, the opening of Ulysse Nardin’s first monobrand boutique in India, in Mumbai’s western suburb of Borivali, instead of the city’s tony Palladium mall, in Lower Parel, or a district like Bandra or Kala Ghoda, has nary raised an eyebrow. If North Mumbai and Delhi’s peripheral districts are thriving, it is because of this young, aspirational class, which is embracing life and all the luxuries that are on offer. And the sooner brands begin wooing this new breed of shoppers, the faster they will be able to crack a complex luxury market like India.

BlackBook — India's Luxury Insider Magazine Description:

出版社Mediascope Publicitas India Pvt Ltd

カテゴリーBusiness

言語English

発行頻度Monthly

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.

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