BlackBook — India's Luxury Insider - September 2017

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A year after the Taj group announced its over-arching rebranding initiative, BlackBook takes stock of the brand's resurgence, and how it plans to battle the increasing competition. Also read about Varana, a four-month-old brand with a four-storey space in Mayfair, London, that wants to be India's answer to Hermès.

Window To The World

Four-month-old Varana wants to be India’s answer to Hermès, and to position ‘Made in India’ as a force in the uber-luxe space — starting with an expansive upscale store in London’s historic Mayfair district

3 mins

Reinventing An Icon

A year after the Taj hotel group announced Tajness, its over-arching branding philosophy, BlackBook takes stock of the brand’s resurgence and how it plans to battle the increasing competition

8 mins

What's Your Scent?

A perfumer for the Queen hopes to tap into the Indian market with 3003BC, a new company that will create one-of-a-kind fragrances for each customer.

4 mins

Senses And Sensibility

No coffee, a superhuman nose and a bit of magic — what it takes to be Baptiste Loiseau, the youngest cognac cellar master in the world.

3 mins

Longchamp's India Strategy

From digital and trunk shows to retail stores, how Longchamp is trying to up its game in the country. In conversation with Radha Kapoor Khanna, Founder & Director of DO IT Retail Brands Pvt. Ltd, which owns the French franchise in India

2 mins

Invite Investment

To cash in on global interest in the Indian market, we need to relax sourcing restrictions in single-brand retail for luxury goods in India.

4 mins

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BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.