Lace n Lingerie - July 2019

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• Cover Story: Thermal wear, growth through innovation
Growing fashion consciousness amongst people irrespective of the season has led to the demand for thermal wear in India and brands are reaping rich dividends from this trend.
• Q & A: Harboring new visions...
We trace Mr. Praveen Sharma's trailblazing career as Senior General Manager, Benetton and speak to him about his new role as Vice President at Spykar.
• ViewPoint: Why are bra adjusters at the back instead of the front?
It has always been a point of discussion and perhaps debates too. While some brands did have these adjusters at the front, they too now have them at the back of the bra after women started complaining about the bulk. We spoke to some designers on their take on this.
• Red Hot
Erotic lingerie...how viable is the business?
Is it economically viable for brands to openly explore the Indian market in erotic lingerie? We try to decode...
• Style
Are lingerie trends worth the hype: Don't women simply love to wear beautiful and elegant lingerie? Of course, they do! So, we've rounded up some lingerie trends for this year that will stay on till 2020.

Lace n Lingerie Magazine Description:

Lace-n-Lingerie is India's pioneering and premier publication in the field of lingerie, business and fashion. What was once a taboo subject in India; Lace-n-Lingerie has handled this subject with sensitivity, panache and verve and brought style trends to the fore. More and more lingerie professionals including you and me rely on this magazine to bring a special spark in our lives. Gifting lingerie is very tricky business; you don't want your girlfriend or your beau to feel belittled where even one size small reflects your incompetence while one size too big can also reflect that you are seeing more than one. This magazine takes the guess out of the guess work and gives you easy tips to become a lingerie expert in no time and you'll be loved by women all over! Well who doesn't want to be... Read L-n-L regularly.