Verve - April 2017

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Explore the hottest silhouettes and designers of the season as Verve’s style experts analyse the latest trends straight from the runways. Pune girl and medical technology graduate Rasika Navare makes a splash on our cover and in the fashion pages as she takes on the full brunt of summer.

Troy Costa’s creations have worked their way into the wardrobes of some of the most influential gentleman in the country. In an exclusive tete a tete, he reveals what it’s like to be ‘tailor’ to Prime Minister Narendra Modi.

Plan your summer vacations to exciting locales and faraway destinations with the help of our Scapes section, take a bit out of some of the most imaginative plates or discover the hidden secrets of a familiar city through the intrepid eye of a travel blogger. Look forward to all this and more in the April issue of Verve.

Thanjavur in Focus

Parmesh Shahani escapes for a weekend getaway to a Tamil Nadu temple town, and explores a moving  photography festival in Mumbai

6 mins

Wearing Confidence

The innately fashionable know that true style comes from being comfortable in your skin — as well as in your clothes…. Madhu Jain goes down memory lane recalling the moments and people that impacted her.

4 mins

Wired and Spun

The internet plays a pivotal role in helping younger brands gain a foothold and even achieve commercial success. Nittal Chandarana surveys the burgeoning realm of conscientious labels that lean on the web to promote the cause of eco-friendly apparel and fair practices

5 mins

High On Heels

No ordinary flats can produce the seductive gait achieved by a pair of gravity-defying stilettos. Viseshika Sharma traces the history of our most-loved footwear.

5 mins

Turning Points

The 20th century is dotted with defining moments — when a trailblazing ‘look’ has disrupted the industry and pop culture at large. Amishi Parekh highlights a few that have endured even today

5 mins

Tales Of Three Cities

Bloggers Ritu Arya, Jasleen gill and Juhi Godambe share a special bond with Puducherry, Barcelona and Hong Kong respectively. They let verve in on their go-to neighbourhoods for retail therapy.

5 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.