Verve - May 2017

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Verve presents its first ever issue dedicated to Indian design with cover girl Smita Khanna. While putting together features and stories, we discovered that design is a language that helps us make sense of the world and what ties it all is 'Indian ingenuity' and 'innovation'. As we embrace the wealth of homegrown creativity, we delve into studios. creative workspaces, villages, homes and the minds of those who are shaping the future of design in India.

Museum Of Memories

I try to visit amritsar once every year to spend some time at the Golden Temple.

5 mins

Blueprint For Living

The other day, I was waiting for a friend in the lounge of the India International Centre (IIC), an oasis sharing a border with the magnificent Lodhi Gardens in Delhi.

3 mins

The D Word

Painted trucks, Ganeshas on dashboards and disco rickshaws only skim the surface of the Indian public’s collective imagination.

4 mins

True To Form

Whether it is her eye for utilitarian design, her repertoire of vintage collectibles, or her soulfulness when it comes to fashion, space and jewellery, tehzeeb lakhani places a premium on form and functionality.

3 mins

Across The Easel

My curiosity went through the roof the moment I laid eyes on the new cover of Macbeth from the Pelican Shakespeare series.

3 mins

An Indian Inheritance

I’m from Belgium, where everything is grey for the better part of the year. Where people are nice, but so ‘classic’.

3 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.