Verve - December 2017

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Introducing our December Issue with our cover star Swara Bhaskar. With our lens ​on India (as it has been for the last 22 years),​ ​we focus on what’s dominating many a​ ​conversation at the moment. From sustainability​ ​to politics, the search for identity in a digital​ ​world, and how millenials are dealing with it, this anniversary issue is all about NOW.

When Old Becomes New

Parmesh Shahani reflects on the year gone by…

4 mins

Ardent Aesthete

The scion of the Kapurthala royal family, Amar Singh’s interest in all things creative stems from his rich heritage. He talks to Verve about his eponymous London space.

3 mins

Good Living

The official partner of Design Miami, Fendi celebrates its rich legacy through sophisticated craftsmanship and iconic pieces.

1 min

Doing It Her Way

Stepping into the world of movies as a rank outsider, she beat several odds to find her niche with standout roles in projects like raanjhanaa (2013) — and went on to headline movies like Nil battey Sannata (2016) and Anaarkali of Aarah (2017). Unabashed and confident, Swara Bhaskar draws from her strong sense of self — and the world around her – and today effortlessly straddles the domains of commercial and indie cinema. Shraddha Jahagirdar-Saxena spends time with the thinking actor who is poised to showcase a new avatar next year in the romantic comedy Veere Di Wedding.

9 mins

The Tip Of An Iceberg

His performances — whether in Hindi movies or Hollywood flicks — are effortlessly rendered; his acting, subtle and often underplayed. But, we still haven’t seen the best of Irrfan.

4 mins

Family Ties

With her royal genes and illustrious background, this actor has much to write home about — and does so with a dash of humour. Verve presents an exclusive excerpt Bangla Bolte Paro? from Soha Ali Khan’s upcoming biography The Perils Of Being Moderately Famous.

5 mins

Gained In Translation

When a work is published in a tongue other than its original, the writer and its readers vastly benefi t. Drawing from her personal experiences, Shanta Gokhale explains how not just culture but also languages are enhanced by the creative process.

3 mins

Show and Tell!

The Kardashianisation of style is about fame, flamboyance and flaws propped up against existentialist realities. It is, perhaps,  culturally unsuited to India where the deepest and most intimate revelations are still at a nascent stage.

5 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.