Visual Merchandising and Retail Design - November 2019

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COVER STORY: FESTIVE VM
Decked up to celebrate: Capturing the festive spirit
Home Centre: Elegance that evokes richness
Lifestyle: All about love, joy & the glow of
bonding
Project Eve: Minimalist and festive
Phoenix Marketcity, Bangalore: Blooming sparkle
Oberoi Mall: A grand fusion of Diwali &
wedding splendour

COVER STORY: FESTIVE VM - GALLERY

INDIAN DESIGN
Tynimo
Nitin Kohli Homes

RETAIL FEATURE
It’s destination tier II-tier III

Decked Up To Celebrate: Capturing The Festive Spirit

Another Diwali has come and gone, leaving in its trail some glowing (literally) opportunities for brands to showcase their creative best at the retail space. While many brands went in for regular Diwali greeting stickers on their window, a few brands like Home Centre, Pantaloons, Lifestyle, Max and others have left no stone unturned to take the festive fervour a notch higher and capture the spirit of Diwali in a grand way. Embracing the festival of lights, a few malls like Phoenix Marketcity and Oberoi Mall too have executed some eye catching theme-based décor and installations this year that added to the shoppers’ festive mood. Here’s a quick roundup of Diwali VM and mall installations which caught our eye.

7 mins

Home Experience Comes Alive At Nitin Kohli

Delhi-based Interior Designer, Nitin Kohli, famed for creating some of the best interior spaces in the country and abroad for over two decades, has recently launched three new unique projects, which according to him, “democratize design”. Titled NKH Condo, NKH Conversations and NKH Pillow Talk respectively, these spaces combine luxury, style and functionality.

2 mins

It's Destination Tier II-tier III

As metros saturate and become more expensive to operate in, many retailers are expanding to smaller cities to tap a new breed of customers and spend more money on modern retail formats. VM&RD reached out to a few retail brands to get their views on this. Read on.

6 mins

‘North East Shoppers Know Their Brands'

Iconic large format retail brand Shoppers Stop has recently forayed into the Northeast by opening its first flagship store in Guwahati. With the success of this store, the brand is now looking to expand its presence further by opening more stores in Northeast in cities like Shillong and Agartala. Deepak Yadav, Head of Business Development, Shoppers Stop, shares more insights about the Northeast market and their retail strategy for smaller towns.

3 mins

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Visual Merchandising and Retail Design Magazine Description:

VM&RD is India’s only magazine on Visual Merchandising and Retail Design and was launched in September 2005, VM&RD underscores the best there is to the systematic art of creating a complete retail experience. Each issue of the magazine focuses on all aspects of retail design and visual merchandising in the context of branded shopping environment.