Rural & Marketing - November 2016

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‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.

Agrochemicals Industry A Game Changer

The Indian Agrochemical industry is dominated by insecticides which contribute to 60 percent of the overall demand. Efficient usage of crop protection solutions are the need of the hour. Mohd Mustaquim analyses the challenges which need to be addressed on priority for the sustainability and growth of agriculture sector.

5 mins

Rabi Campaign Be Wise, Sow Wisely

The Union Agriculture and Farmers Welfare Minister Radha Mohan Singh asks farmers to fix crop wise targets and to introduce new technologies & practices in the agriculture sector. BK Jha analyses the prospects of the forthcoming Rabi crops and achievement of Kharif season 2016.

7 mins

eNAM Making A Difference To The Lives Of Farmers

The Electronic National Agriculture Market or eNAM, a key initiative of the Modi government to improve farm incomes, has surpassed its target by bringing 250 wholesale markets on to the platform. BK Jha reports

4 mins

Bone-numbing truth of Osteoporotic epidemic in India

The number of bone related cases and fractures occurring due to Osteoporosis problem is steadily increasing BK Jha

2 mins

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Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.