Rural & Marketing - January 2017

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‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.

Union Budget for Agriculture Expecting Extraordinary Efforts

With an aim to ensure higher productivity, the Government is expected to pay more and adequate attention on agriculture in the coming Budget. Expectations run high. Can we expect a higher budgetary provision, incentives, cheap farm credit, measures for better outcome, efforts for efficient implementation of existing schemes and announcement of a few new schemes?

8 mins

Demonetisation Dairy Dares

Diary organisations procure milk from lakhs of farmers. Some have been making payments to farmers through bank transfers while some are still disbursing cash. The demonetisation move has changed the way Indian dairy sector functions. Mohd Mustaquim reports on how dairy dares to take the challenge.

5 mins

Demonetisation The Good, The Bad and The Ugly

For Rural Indians, the ‘Short-term inconvenience’ due to demonetisation had come when they were gearing up for Rabi sowing. BK Jha analyses the effects of the Rupee revolution on rural economy

9 mins

Fascinating Folks & Farms

Tourism offers enormous growth opportunity in India. Agritourism, though at a nascent stage, can induce sustainable development at grassroots level and become the backbone of the Indian economy.

4 mins

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Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.