Rural & Marketing - Apr 2015

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Small Cities, Big Opportunity: Consumer Durables Boom in Rural India: The consumer durables market in rural India is expected to witness steady growth in the coming years, provided the three major bottlenecks – lack of infrastructure, low distribution and poor availability of finance – are taken care of.

Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.