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There was cacophony here at Stuff towers, the night the iPad Mini launched. In part this was because the rotation of the Earth made that early-morning SF launch an evening post-beer party. But for the most part the sound was a symphony of hmms and ehs? and whats?, as Apple chose to be bridesmaid, not bride, by launching a ‘small’ tablet that was bigger, lower-res and more expensive than rivals – although none the less desirable for it.

Stuff Malaysia Magazine Description:

Stuff has a unique understanding of the desires of the 21st century man, the cognoscenti, urban warriors and early adopters: to buy, to play, to share. And we know how to communicate those passions, with a playful tone devoid of typical media cynicism. That’s why we’re the world’s best-selling gadget magazine.

A uniquely entertaining digital lifestyle magazine, Stuff is cutting edge, entertaining and inspirational. Clearly a magazine about guys and their gadgets, its about making it all accessible – about how a product looks and how it fits into a readers life, rather than about the mechanics of ‘what’s going on inside the product’. What’s coming soon, how hot is it and the latest need-to-know trends give context to readers’ buying decisions offering practical advice that allows its readers to make informed decisions that enable them to buy the best product for their needs and lifestyle.

Although its target audience is men in their 20s and 30s, Stuff has a wide readership that encompasses all ages and genders, bound by one common trait: an addiction to the shiny things in life.