Sierra Bullets

Accurate and Field Proven Since 1947

- Terry Wieland

For as long as I can remember, the name “Sierra” has been synonymous with high-quality bullets. Going back 60 years, when there was only a handful of independent bullet makers in the country, if looking for accuracy, you looked to Sierra. The Sierra MatchKing was the standard, and everything else was measured against it.

As interest in bench rest shooting grew through the 1960s and 1970s, any bullet maker aiming to break into the accuracy game knew it would not make it until it could take on the Match King and win its share of matches. Which, truth to tell, a few did. This caused Sierra to redouble its efforts, and it usually came back to regain its crown. Either way, the Sierra reputation for accuracy was never tarnished, and it was never out of the running.

In some ways, this reputation for accuracy has put the company’s extensive line of game bullets in the shade. This is both unfortunate and unfair. The Sierra GameKing is one of the all-time finest allaround hunting bullets. It combines dependable accuracy with terminal performance – all anybody needs most of the time in the vast majority of cartridges.