Rana Atheya DogSpot.in

DogSpot.in is India’s most visited dog portal and e-store. Today, it is the largest pet community site in the Asia-Pacific region and has registered organic growth year on year.

Creature Companion Magazine got an opportunity to touch base with Mr. Rana Atheya, CEO and founder of DogSpot. in. A product and customer management professional, Mr. Atheya founded DogSpot.in with an aim to ease pet parenting woes and bring knowledge and insight to the larger community. In 2016, the company received funding from Ratan Tata amongst others and has since then grown to further strengths, adding new products to their line-up and furthering their goal of helping people to be better pet parents and caregivers. He shared his strategy and vision with us regarding pet population in the society.

WHAT INSPIRED YOU TO START WITH DOGSPOT. IN, WHICH IS NOW INDIA'S LARGEST ONLINE PET COMMUNITY?

DogSpot.in came into being as an idea to help people raise their pets. I have been an avid dog lover and a reader all my life. While working at my corporate job, I was frequently asked to advise on pet keeping. I identified the knowledge gap and thought it would be a great idea to start putting this information in the public domain and involve other pet owners to share their experiences as well. DogSpot.in was started as an online community that told people the how-tos and gotchas of raising pets in the Indian context.

HOW DID YOU MANAGE TO BUILD THIS PET-CARE COMMUNITY? WHAT STRATEGY DID YOU FOLLOW TO KEEP YOUR AUDIENCE ENGAGED?