THE PET CARE ECOSYSTEM IS ON THE VERGE OF EXPONENTIAL GROWTH AND DISRUPTION
Creature Companions|August 2021
Supertails is your one-stop solution when it comes to pet wellness and health care needs. You can shop for pet food, accessories, grooming essentials and even book online vet consultation for your pets. The trio, Vineet Khanna, Varun Sadana and Aman Tekriwal, who founded Supertails have worked together in start-ups like Snapdeal and Licious. Vineet and Varun come from IIM Lucknow and Aman is a Chartered Accountant. It did not take long for them to decide that they were not cut-out for big established companies. Vineet with a stint of 5 and half years and Varun with 3 and a half years with Tata and Uniliver respectively started working with start-ups. Their working together in Licious (fresh meat brand) is what triggered a dream of starting off something of their own.
- Vineet Khanna, Varun Sadana and Aman Tekriwal
THE PET CARE ECOSYSTEM IS ON THE VERGE OF EXPONENTIAL GROWTH AND DISRUPTION

HOW IS SUPERTAILS DIFFERENT FROM OTHER E-COMMERCE COMPANIES?

Fundamentally, for us, the differentiation is to create trust, and we felt that getting the right vets and giving them recognition was very critical. It is not very different from how it happens across the globe. In the US – almost 40% of the products get sold with a vet being in the picture, it is not very different in India as well. This is exactly what we intend to do, where we have a vet as the focal point and we also have a commerce platform – one builds trust and another ensures that the ecosystem of pet parenthood is taken care of, with expertise.

VETERINARIAN SHORTAGE MAKES IT TOUGH TO GET QUALITY VETS ON BOARD. HOW ARE YOU COMMITTED TO ADDRESSING THIS CHALLENGE BY GETTING QUALITY CONSULTATION FOR PET PARENTS?

This is a priority issue for us. We aim to get high-quality vets capable of handling customers in a digital format. We are going to colleges to make them aware that there are companies like us who will fill this gap in the ecosystem and they should engage with us. Informing them of employment opportunities is also important. This is how we intend to change the mindset and bring veterinarians to the forefront.

One of the biggest issues amongst pet parents was that when they go to three different vets they get three different answers for the same issue. Our vision is to build an ecosystem where vets could give standardized solutions to pet parents for any health-related problems with their pets.

この蚘事は Creature Companions の August 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

この蚘事は Creature Companions の August 2021 版に掲茉されおいたす。

7 日間の Magzter GOLD 無料トラむアルを開始しお、䜕千もの厳遞されたプレミアム ストヌリヌ、9,000 以䞊の雑誌や新聞にアクセスしおください。

CREATURE COMPANIONSのその他の蚘事すべお衚瀺
How To Combat Heat Stress In Dogs
Creature Companions

How To Combat Heat Stress In Dogs

Causes, symptoms, handling & Prevention

time-read
3 分  |
March 2024
Embracing Pet Parenthood
Creature Companions

Embracing Pet Parenthood

Chef Kunal Kapoor's Perspective on Nurturing Clean and Safe Floors for Furry Companions

time-read
2 分  |
April 2024
From Concept to Community: Onpets' Impactful Evolution in Pet Healthcare
Creature Companions

From Concept to Community: Onpets' Impactful Evolution in Pet Healthcare

In conversation with Anirban Chanda, CEO of Onpets, he provides an insight on how Onpets is revolutionizing pet healthcare in India and their upcoming projects to bridge gaps in the market, enhance service quality, and integrate emerging technologies.

time-read
3 分  |
April 2024
PREPARING A NUTRITIOUS MEAL FOR YOUR PETS
Creature Companions

PREPARING A NUTRITIOUS MEAL FOR YOUR PETS

As a pet parent, we aim to offer optimal care for our furry companions, and a fundamental aspect of their health is their dietary intake.

time-read
3 分  |
April 2024
BEAT the HEAT Summer Stress And Stressza
Creature Companions

BEAT the HEAT Summer Stress And Stressza

Ah, summer. A time of year filled with happiness, laughter, and limitless opportunities. It is a time when happiness fills our hearts as the warm sun greets our days and nature blooms in vibrant hues.

time-read
5 分  |
April 2024
BEAT the HEAT
Creature Companions

BEAT the HEAT

Essential Tips for Keeping Your Dog Safe and Cool This Summer

time-read
3 分  |
April 2024
BANISH THE STENCH Combatting Odour Problems in Dogs
Creature Companions

BANISH THE STENCH Combatting Odour Problems in Dogs

Our furry friends bring boundless joy into our lives, but let's be honest: sometimes they also bring a less-than-pleasant odour along with them.

time-read
2 分  |
April 2024
DENTAL BASICS FOR PETS
Creature Companions

DENTAL BASICS FOR PETS

Ensuring healthy oral health for your furry friends

time-read
3 分  |
April 2024
How to train your dog to be friendly to visitors
Creature Companions

How to train your dog to be friendly to visitors

Everything starts with when you first get your puppy/dog at home.

time-read
2 分  |
April 2024
SNOWIE: Our Loyal Companion
Creature Companions

SNOWIE: Our Loyal Companion

As a proud Indie parent, I can say that we were destined to meet. From the moment I rescued him and brought him home, he stole my heart.

time-read
2 分  |
April 2024