WAGR — INDIA'S FIRST SMART DOG TRACKER

WE WANT TO KEEP EVERY DOG SAFE AND FIT, SO WE DESIGNED

- Siddharth Darbha

Advaith, Ajith and I go way back and we’ve always loved dogs. As co-founders, we also share a keen interest in technology and products.

Growing up, Advaith lost his pet dog to whom he was very attached to. With his dog missing, we realised that just like him, there are plenty of dog parents across India who’re in the same boat — if you lose your dog, you’re lucky if you see him or her ever again.

In fact, if you’re a part of pet communities on Facebook, Instagram or any other social media platform, you’ll notice posts on missing dogs going up on a daily basis. Among these, you’ll also find stories of pet dogs afflicted with several health conditions, which could have been prevented.

When we adopted Jambi, our brand mascot, a few years ago we knew that we needed a solid solution to keep our adorable Indie safe and fit. That’s how Wagr came into being.

WHAT’S WAGR?

A happy dog will always give you happy tail wags! With Wagr, your dog will always be fit, healthy and happy! That was our idea behind Wagr.

Wagr is India’s first GPS & Fitness Tracker for Dogs. It’s the extra pair of eyes every dog parent has always wanted to take care of their pets. Being a full-time dog parent can be hectic, and our survey with over 200 dog moms and dads showed that their primary concerns were their dog’s safety, followed closely by health.

A dog’s safety is always at risk, as there are plenty of ways he or she can get lost — an open door or window, an urge to find a mate, slipping out of the leash during walks, getting startled by sounds etc. When it comes to health, a lot of dog owners tend to miscalculate the amount of exercise and rest their dogs need, which in turn can lead to long-term health issues.