RIDERS and companies have been reminded that sponsorship is business and should be treated as a working relationship.
Canadian para dressage rider Bert Sheffed spoke at the BETA Conference on 30 October.
“Without my sponsors I could not do my job,” she said. “I take sponsorship really seriously, it is absolutely business.”
Bert said there are many different levels of sponsorship, the most common is product-based.
For her this comes from small to medium-sized businesses, rather than “massive guns”.
“They’re not as interested in smaller riders; I’m not at that top flight of publicity, the Carls and Charlottes of the world,” she said.
ãã®èšäºã¯ Horse & Hound ã® November 09,2017 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Horse & Hound ã® November 09,2017 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
'Sorry, but I wasn't feeling it'
Fresh from the opening meet, Tessa Waugh hasn't quite yet been bitten by the hunting bug. Without the crisp autumnal air and cheek-pinching cold she hoped for, it's a sluggish start
New pair pull off a win
A former European Championships pony is on form with his new rider, while elsewhere former showjumpers and eventers take ribbons
Lording it over the rest
Horses who have returned from injury, a second generation homebred and a long format specialist score on the final weekend of the British season
Smith hits flying form
A \"her way or no way\" mare helps Zoe Smith to an impressive ribbon haul and a rider beats his own boss to the top spot
Jankorado hits the jackpot
Paul Sims is triumphant despite his interrupted jump-off preparation and a borrowed horse comes up trumps
Peanut
From \"dangerous, scary\" to hedge-hopping brilliance, hunting has been the making of this unstable but very lovable equine character
She's a corker
Communication, says long-standing and highly respected Belvoir master Lady Sarah McCorquodale, is the key to all, as Catherine Austen discovers
Access all areas Cavalier Centre
The Cavalier Centre is a fully accessible, state-of-the-art equestrian centre designed to improve lives through horse-based activities. Ellie May Forrester pays a visit
'Use it or lose it'
Not everyone wants to reach for the pipe and slippers at a certain age. Becky Murray speaks to some veteran horse-and-rider combos for their secrets of human and equine longevity
A new way forward
Worm control in horses is vital, but established methods will not remain effective for much longer. Tim Mair FRCVS explains why and how we need to change
