Design Eloquence

For some forty years, Italian visionary Alberto Vignatelli – founder, CEO and President of Luxury Living Group – has been translating iconic fashion and inspirational brands into home furnishings, and opening new doors for business extensions while offering consumers the opportunity to live in environments of their preferred brands.

- Catherine Belbin

Having identified a market for branded furnishings, Vignatelli seized the opportunity to offer leading companies with epic brand collateral – such as Fendi, Trussardi, Bentley Motors and even the Ritz Hotel – the chance to enter the interiors world. He took it upon himself to work with leading designers and some of Italy’s best craftsmen to develop furnishing collections which embody each company’s DNA.

Today, Luxury Living Group is a world leader in this sector, continuously adding new brands to its portfolio, including Trussardi Casa, Heritage Collection, Bugatti Home and Paul Mathieu.

During the recent Salone del Mobile in Milan the firm also participated in the new Contract Zone, where it presented collections specially developed for its clients in the fields of property development and hospitality.

For many years, Dubai’s pioneering furniture emporium Aati has been representing many of Luxury Living Group’s brands, such as Fendi Casa and Bentley Home.

Why do you think so many iconic luxury brands want to develop their own branded interior collections?