‘Niyya’ (or ‘Niyyah’) is the Islamic concept of having intention in one’s heart. It is this very word that has driven Brooklyn-based digital product designer Myhra Mirza to create a Muslim lifestyle brand with the same name that caters to a younger, modern-day Muslim community. Niyya’s prayer rugs are portable and have what may be now described as a ‘millennial aesthetic’ – an array of bold and pastel hues and abstract shapes influenced by Arabic calligraphy. The colours are also symbolic of the Islamic faith, with green appearing across all the collections as the colour that’s representative of Islam. While modernising the designs was important, Mirza wanted to keep a sense of familiarity with traditional prayer rugs. For this reason, Niyya’s mats maintain the arch motif which traditionally indicates the direction of the Ka’bah in Mecca, towards which Muslims pray.
この記事は Identity の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Identity の May 2021 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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