A Box Of Mystique

Seams Pret and Couture, Mumbai, Maharashtra

- Shriti Das

Designed to accommodate an exclusive retail store for an invite-only clientele, MuseLAB reinterprets the apparel retail store; Seams Pret and Couture; the brand and its metaphors and translates it into a box of intrigue and nouveau.

Retail experiences, especially luxury, often come under the purview of opulence. Budgets consenting, the sky is the limit. And at times, even the skies seem too limited an avenue or benchmark for the plethora of opportunities and ideas that are possible. And if the retail pertains to fashion, design suddenly takes upon added nuances and layers. The first layer is the understanding of the product and label; the brand and clientele followed by its aspirations, symbolisms, metaphors, and so on. And then there’s the product or the merchandise itself. In this case, bespoke interior space for apparel. Seams Pret and Couture is an exclusive, invitation-only fashion gallery that designs and manufactures Indian, western and indo-western attire for women. Given the aspect of exclusivity, it is imperative that the interiors induce an affable ambiance for the idea of an invite-only retail space must ideally communicate individuality and not standoffish conceit.