Form Us With Love

The Stockholm-based studio takes an inclusive and passion-driven approach to design.

- Lila Allen

They weren’t aware of it at the time, but when Jonas Pettersson and John Löfgren founded their multidisciplinary design studio in 2005, their name for it, Form Us With Love, would become their mantra. The founders see “Form Us With Love” as a promise to their clients, as well as to themselves. “We should always do the things we are passionate about,” says Pettersson, the firm’s CEO.

Today, Form Us With Love (FUWL) has a dozen employees and an office in Stockholm, nearly five hours northeast of Linnéuniversitetet in Kalmar, where the co-founders met as students in the school’s design program. A studio of 12 may be large for a design team, they say, but it’s on the small side for a company— and that’s intentional. (Löfgren lovingly refers to the studio as a “big, dysfunctional family.”) It’s a size that allows Form Us With Love to be nimble, yet productive.