Taking a sartorial approach, interior designer Sabrina MacLean homes in on an untapped demographic for her new venture, Maison MacLean.
After years of collaborating with her mother, Carola Hinojosa of the Miami-based Hinojosa Studio, interior designer Sabrina MacLean has launched her own independent venture, Maison MacLean— a boutique decorating service oriented to what she believes to be an untapped demographic: urban bachelors.
In an era of increasingly fluid gender identities and marital values, the proposition skews toward daring, if only for its seemingly blithe embrace of convention. Yet in her experience working on high-end residential and hospitality projects, MacLean says, she simply identified a market need and saw an opening to cater to a specific niche. “I saw that the projects always went super smoothly, the decision-making process is much quicker,” MacLean recalls about her experience working with male clients. “They just want to get things done, and they want the expertise of an interior designer to lean on.”
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