Yogesh Chaudhary launched his fashion label Surendri to create designs to suit women with vastly different body types and lifestyles.
When did you realize you wanted to be a designer?
YC: When I think about it now, I feel that I always knew it, but it was in high school when it actually hit me. I was a medical student but I could not deny my calling, design, and joined the National Institute of Fashion Technology, New Delhi in 2005 for a Bachelor’s in Knitwear Design & Technology. I realized at an early age that the only way I could perform at something was to be completely dependent on my passion towards it.
From studying medicine to creating your own fashion label – how did that happen?
YC: I was lucky to be born in a family that has always been extremely supportive. My parents could afford decent education for me, and from being the worst student in class to being the best, I think I’ve seen it all. I was always a sincere student toward things that interested me. After graduating from NIFT in 2009, I applied for a master’s course in Apparel Design and Merchandising at NID, Gandhinagar. At NID I won the 'Emerging Designer' award at the Van Heusen Men's Week 2010. Soon after, my classmate Manas Barve and I bagged the Supreme Award at the World of Wearable Art, WOW New Zealand. While I was finishing the final semester at NID, I got through for the GenNext program at the Lakme Fashion Week in December 2011. GenNext has been a trendsetter of sorts for new-age fashion in India. As a platform, it has contributed some of the freshest and most recognizable new talent to the industry. This led to the launch of our label 'Surendri by Yogesh Chaudhary' in March 2012.
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