As Creative Head at Project 810, Vritima Wadhwa helps reinterpret traditional design principles in the modern vernacular.
How do you create memorable spatial experiences?
VW: A space isn’t only created by putting materials and tangible objects in space. All senses must be awakened when one enters a space. Details do not only lie just in the joineries of materials but in the touch of suede, the texture of limestone, bass of the guitar, and the smell of deodar. These senses are just as important as how we see the object with our eye.
What is the story behind Project 810?
VW: Over the years I collaborated with and worked under several recognized architects, designers and patrons of art in Delhi and Ahmedabad. Working with them not only helped me understand the subtle nuances of the intentions behind their work but their way of working inspired me deeply as an individual. These stints at some of India’s most inspired design environments helped me formalize the studio in New Delhi. It grew from a small and empty workplace in my basement with one intern to a team of 10 people in just two years.
Project 810 today is a design collaborative inspired by the world and rooted in the contemporary Indian context. We are dedicated to creating memorable spatial experiences across sectors and are driven and inspired by the chase for perfection and attention to details. Our team includes interior designers, furniture designers, product designers and architects.I believe Project 810’s core strength lies in the flexibility and expertise in handling projects across scales - from minute furniture details to large interior-architecture spaces. Being a holistic design practice, the studio follows a strong process driven approach - from thorough research to effective, experience centered design.
What is the role of traditional craft techniques in the contemporary Indian design context?
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