It was in August 2014 that the Pune-based My Eco Energy Ltd (MEE), a bio-diesel manufacturing company, launched a bio-diesel fuel under the brand name ‘Indizel’.
The company launched the first bio-diesel station at Lonikand near Pune. Made from vegetable oils and feed-stock like palm stearin and palm fatty acid distillate, the bio-diesel was claimed to be capable of replacing fossil diesel completely.
In 2017 June, the promoters of the company have resurfaced. Briefing the media on Indizel recently in Mumbai, the company laid out an attractive business proposition. Coinciding with India’s recent upgrade to Bharat Stage IV (BS-IV) emission standards, the tactical move comes 3 years ahead of India’s transition to BS-VI standards in April 2020.
Expecting to ride the wave of this major leap by the entire automotive ecosystem, MEE is pitching Indizel to retail investors as the only fuel in the country meeting the BSVI (Euro-6) emission norm. The company has installed 1 demo pump each in Maharashtra, Rajasthan, Andhra Pradesh and Telangana for interested retail investors to experience the difference of the bio-diesel over conventional diesel. It has invested Rs. 250 crore for the venture.
MEE is targeting conversion of already functional traders, across industry segments, in a bid to build a pool of Indizel retailers. With claims of 600 retailers having signed-up, MEE aims to launch 50 pumps over the next 3 months. In line with the trend of asset-light business models, it brings to the table, fuel-station models that are multi-functional. They can be set up in the investors existing business premises or on a stand-alone site on a company owned dealer-operated model. The premises will be owned by the retail investor to begin with, while the onus of add-ons like training, equipment and guidance will be with MEE.
この記事は Auto Components India の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Auto Components India の July 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
RENESAS UNVEILS MULTI-DOMAIN SOC.
Renesas Unveils 5th-Generation Multi-Domain SoC for ADAS, Infotainment and Gateway Systems
BORGWARNER SECURES NEW HVCH PROGRAMS
BorgWarner has secured three significant business wins for its High Voltage Coolant Heater (HVCH) technology, expanding its reach in the Chinese, Korean and Japanese electric vehicle markets.
RESHAPING REALITY
Abhiyantriki, the 26th annual technical fest of K J Somaiya School of Engineering at Somaiya Vidyavihar University, took place at its Mumbai campus under the theme ‘Reshaping Reality’, focusing on futuristic innovations and real-world problemsolving.
CONTINENTAL TIRES INDIA CELEBRATES CONTINUED PREFERRED PARTNER STATUS
Continental Tires India reaffirms its dedication to customer-centric solutions and operational excellence through its sustained partnership with Mercedes-Benz AG.
ACMA IAUTOCONNECT 2024
The Automotive Component Manufacturers Association of India (ACMA), hosted the ninth edition of its premier buyer-seller event, iAutoConnect, at Yashobhoomi in New Delhi.
4TH ACMA AUTOMOTIVE RAW MATERIALS CONCLAVE
The 4th Automotive Raw Materials Conclave focused on automotive innovations and sustainability in nonferrous materials, writes Richa Tyagi.
MOBILITY PLAYSETS
Even as the Indian automobile industry touches new heights and innovations, it is the commercial mobility play sets that continue to be a major draw. It is a good starting point for the next generation, writes Prajakta Chavan Rane from her plant sojourn.
SUSTAINABILITY AS STRATEGY
In an Industry Talk session, Satyakam Arya Managing Director and CEO, Daimler India Commercial Vehicles spoke to Ashish Bhatia on integrating sustainability into the overall business strategy.
EMBRACING SHOPFLOOR AUTOMATION
In manufacturing, where precision, efficiency, and cost-effectiveness are paramount, Mahindra Mahindra has embraced shopfloor automation as a cornerstone of its strategy
FREUDENBERG EXPANDS MANUFACTURING FOOTPRINT
Freudenberg opens two state-of-the-art manufacturing plants in Morinda, marking its largest investment in expanding the manufacturing footprint in India, writes Richa Tyagi.
