Driving Into The Future
Auto Tech Review|September 2019
The concepts and technology demonstrators of yesteryears are starting to become a reality with consumers.
Driving Into The Future

XEVs, empowered mobility (EM), autonomous vehicles, digitalisation, modular powertrains are all a reality for the millennials. They have transformed the industry, the consumer mindset and mobility ecosystem.

Empowered mobility is an opportune platform to provide a larger landscape to the consumer with multiple choices of powertrains, styling, features, speed and ranges. For the OEMs and service providers, it is also an avenue to gather data that helps conduct analytics to understand customer behaviour, understand trends, segmentation and helps them roll out relevant products and services in shorter timespans. The opportunity for value added services and digitalisation for the ‘data on the go’ consumers is exponential. With EM comes the much needed speed to market, since it is flexible to cater to different regions of the world that have different norms and regulations, and consumer needs.

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この蚘事は Auto Tech Review の September 2019 版に掲茉されおいたす。

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