Hitachi Automotive | New Products & Solutions To Drive Future Growth
Hitachi Automotive Systems has been eyeing the aftermarket segment in India for its auto components and system solutions. On the sidelines of the Auto Expo in New Delhi, Auto Tech Review met with Bradley J Maggart, President, Hitachi Automotive Systems Asia and Executive Officer, Hitachi Automotive Systems, to discuss the new launch of the Tokico brand of suspensions in India and the company’s future plans in India.
Aiming to gain a larger market share in India, Hitachi exhibited its latest new range of electrification and autonomous driving system solutions relevant to Indian customer requirements. The company has been focusing on new automotive technologies like autonomous driving and electric cars. It is also working on components that improve the fuel efficiency of a vehicle.
The Indian automotive market has seven major suspension component players, and Hitachi is bullish about tapping into this market with its Tokico brand. The thought process behind introducing the Tokico brand in India stems from the prevailing huge demand for these products in the aftermarket, where customers have been importing their parts themselves.
Hitachi Automotive Systems operates suspension components plants in Mexico, China and Thailand. The company’s Tokico products that will be sold in India will be initially imported from Thailand.
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