Nilesh Kamat is a delivery boy at a leading food tech start-up in Mumbai and earns over ₹15,000 per month, plus additional perks. Not long ago, he was unemployed in a small town in Maharashtra but today is capable of supporting his family, back home. He credits this turn of fortune to his ability to be mobile in a city. Yes, one of the key enablers for him to land a job was his two-wheeler!
The humble two-wheeler, which is perceived as a symbol of mobility, is now emerging as an effective contributor to the economic development, while continuing to serve its original purpose.
There are ample industry studies that establish a clear connection between improved household incomes and growth of two-wheeler sales. In fact, if the estimates are anything to go by, income of two-wheeler owning households has increased more than three times between FY14 and FY16. Regardless of the source of income, two-wheeler owning households earn an average annual income of ₹84,579 as compared to non-vehicle owning households that earn around ₹21,745. The automobile industry, particularly the two-wheeler segment, which is a huge beneficiary of the growth in rural consumption, is therefore poised to further consolidate India’s position as the second-largest two wheeler market in the world. With increased mobility of a household, there has been a simultaneous uptake in the levels of economic activities, which ultimately contribute to the overall well-being of the individuals and their families. The future is robust, considering the low two wheeler penetration in India, and increasing demand will continue to emerge from rural and semi-urban areas. Also with the enhanced infrastructure focus and urbanisation, wherein public transport is yet to scale in a commensurate fashion, two-wheelers are the mode of commute for millions, offering them greater access to economic activities and opportunities.
How India goes to Work
THE BIG LEAP
この記事は Auto Tech Review の June 2017 版に掲載されています。
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この記事は Auto Tech Review の June 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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