Open Service Platforms For The Smart Car

The project experience collected by FEV shows that the Open Service Cloud has the potential to drive open in novation, independent of the underlying platform and vehicle brand. For the idea and concept generation, it can make sense to adapt modern operation models from other industries.

 

DIVERSE SERVICE AND PRODUCT OFFERING IN THE DIGITAL AREA

The internet industry has showcased impressive development speeds and execution skills, which resulted in a diverse service and product offering in the digital area. Some of the services have a monopoly position and at the same time an overwhelming user acceptance, such that OEMs see themselves motivated to integrate these services into the car. Now the general question for the automotive and transportation industry remains, to which extent and under which conditions to open up their systems. Today, proprietary service offerings and connectivity of the vehicle electronics are increasing and adapt quickly in order to cope with short lifecycles and fast changing consumer trends. One organisational strategy which has been adopted from the fast developing internet businesses is the setup of innovation mass breeding stations such as digital incubators and labs. In these digital ventures, OEMs and suppliers are applying one of the new mantras “Fail fast, fail forward, fail better” [1]. These setups allow developing cross-functional approaches to combine the best of both worlds: agility, flexibility, and execution from the digital world with reliability and safety from the automotive world.