The location for the first ride of a new bike can have a profound effect on your perception of that bike and how you will remember it forever afterward. I have been on some launches where the bike was distinctly underwhelming but, because of where we were taken for the launch, it has stuck in my mind indelibly. Then there has been a fantastic bike in a really mundane setting which has soured the perception. Of course, you still report objectively but, at the end of the day, we’re only human and your mood just can’t help but be influenced.
When the mix of a good location and a good bike comes along, however, it makes for a memorable experience and goes a long way to remind you - if it was ever needed why we ride.
The BMW R18 seems very familiar without needing to throw a leg over it because, well, it’s been everywhere in the motorcycle press; BMW is very capable of making a big splash with a new concept. Look at what they did with the RnineT: almost immediately it was seen as a customizers dream, despite it being almost a ‘custom’ bike itself. And it’s the same with the R18; the first shots we saw of it looked as the bike had come straight out of a custom shop as a one-off. The fact that you would be able to buy one seemed incredible and that was a masterstroke by BMW.
この記事は Bike SA の November 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Bike SA の November 2020 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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