HELPING BUS OPERATORS BOUNCEBACK

Bitla Software is offering a solutions suite with proven functionality to its customers. Ashish Bhatia looks at the value proposition aimed at helping bus operators stage a strong recovery after a tough fiscal year.

- Ashish Bhatia

Karnataka-headquartered Bitla Software Pvt. Ltd. (Bitla) is staying true to its genes. The 14-year old Software as a Service (SaaS), cloud and mobile-based solutions company continues to simplify solutions for bus operators across India and the globe. In a pandemic marred the tough fiscal year 2021 for the bus operators, the company has left no stone unturned. Through its solutions portfolio, it is helping bus operators bounce back. To help bus operators recover and get back to profitability, it is productizing proven solutions tested by staying close to its customers, the bus operators themselves. Averred Santosh AR, Chief Executive Officer at the company, who took over the mantle from his predecessor two years ago, in 2019, “Right from the initial years, we were focused on the bus operators, and especially the private sector and for the long haul. So we are a Business to Business (B2B) technology company who happened to have insights on the bus operations, sheerly due to the number of years we have invested in getting to know our customers. So we haven’t made any changes to that approach.” Under his able leadership, the company has strengthened its technology platform and is diversifying to new segments and markets.

SIMPLIFYING BUS SOLUTIONS