Man Expedition For Brand Awareness

MAN Trucks India is conducting a five-truck expedition spanning 9000 kms and 22 days to build brand equity.

- Ashish Bhatia

MAN Trucks India flagged offfive CLA EVO trucks from Pune, Kochi and Dhanbad simultaneously as part of an expedition to create brand awareness and celebrate the company’s 11 years journey in India. Painted in a custom colour of blue with attractive stickering, the trucks will travel 9000 kms across India to drive home the message of performance and value of the CV major’s haulage range has come to offer. Present in the 16- to 49-tonne haulage segments with a market share of under five per cent, MAN Trucks India has chalked out the route of the expedition trucks such that they will demonstrate superior load carrying capability across different terrains, and reflect on low ownership cost. Halting at transport nagars, dhabas and MAN dealerships to interact with truckers, fleet operators and customers, the five trucks will return to MAN plant at Pithampur on December 12, 2017. Activity is also planned at Pithampur as part of a comprehensive plan to create greater brand awareness under the leadership of Joerg Mommertz, the new chairman and managing director of MAN Trucks India.