Scania's Next Gen Truck Breaks Cover

Scania’s new truck range is part of a 10 year outlook to increase its market reach.

- Team CV

Scania’s new generation truck range has come out in the open. The new range was unveiled in Paris and streamed live across the globe. Claimed to be an outcome of 10 years of development, the new range saw the company invest SEK 20 billion. Developed with an objective to redefine a premium truck offering, the new generation truck is expected to appeal to a wide range of audience, including those that are looking at customised products. Henrik Henriksson, President and CEO of Scania, at the event, mentioned that the development of the new truck marked the biggest investment in the history of the company. “It is undoubtedly the biggest investment in Scania’s 125 year history,” announced Henriksson. “The new products and services will bring Scania to new levels of market shares over the next decade,” he added. Mentioned Christian Levin, Head of Sales and Marketing, “To truly deliver on our mission we needed a step change in three critical areas – driver eperience, customer profitability and sustainability. We could only do that by introducing a brand new truck. What we are launching is not just a new truck range, but billions of complete and unique transport solutions. We want our customers to be profitable and sustainable than ever before.” The underlying theme of the launch was a modular system, added performance stages, connectivity and a comprehensive palette of productivity-enhancing services coupled with sustainable transportation solutions. The new truck range thus features a completely overhauled cab, and is actually a part of the S and R model range.