This is a love story of sorts. Project X is the 1957 Chevy 210 two-door sedan that Popular Hot Rodding (PHR) magazine bought in 1965 for $250 with the intent of modifying it in accordance with readers' wishes. The love story part is complicated, as many things in life are. Popular Hot Rodding readers loved it, and by all accounts, so did the original staff of PHR. The magazine had started only three years prior, in 1962, as a competitor to cross-town rival, HOT ROD, and what the magazine needed was an affordable project on which to try various new speed products that were being developed by folks like Hedman, Edelbrock, and Alston. Although building a reader-centric project car today sounds corny and a bit threadbare, Popular Hot Rodding was a leader in this area at the time, and readers became empowered overnight, flooding the mailroom at PHR with suggestions and encouragement.
I say this is a love story because it was my honor to serve as the editor of Popular Hot Rodding and principal photographer of the Project X 57 Chevy for 11 years between 2003 and 2014, and during those years I spent a lot of time with Project X, but by design, none of it in the driver's seat. The of sorts part is a deliberate asterisk; I never wanted to drive Project X because by the time I landed in the editorial seat of Popular Hot Rodding the '57 Chevy was already famous and had become worth too much money to too many people to risk driving it. In those days, I was never more I than two bad decisions away from selling kitchen appliances; if I had a mishap with everyone's favorite Tri-Five, I probably wouldn't have lost my job, but I opted not to have the sword of Damocles hanging over my neck at every turn of the wheel.
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What Is Pro Street?
You know it when you see it.
Pro Street in Pure Vision
Builder Steve Strope weighs in on the Pro Street look and what he would build today.
THE GAS ERA LIVES ON
These vintage race cars chart the evolution of technology in the early days of drag racing.
MOTOR HEAD FOR LIFE
Scott Sullivan is one of the original Pro Street pioneers. He still builds cars today out of a small shop in Dayton, Ohio.
BRINGING BACK PRO STREET!
David Freiburger and Roadkill Garage built a Pro Street Nova.
SWEET ASPIRATIONS
Jerry and Matthew Sweet added an 800ci Pro Stock mountain motor to chase HOT ROD Drag Week's Pro Street NA Record.
Making Bad Decisions Badder
Bradley Gray's 1970 Nova is a Hybrid! It's a streetable Funny Car.
ART PROJECT
This Rad Rides by Troy-built '63 split-window Corvette went from restaurant prop to ripping up the street!
WHERE DO WE GO FROM HERE?
THE PRO STREET ERA PEAKED IN THE '80S. ARE WE IN THE BEGINNING OF A RESURGENCE?
Making Connections
Project T-top Coupe: We install a Terminator X Max for big power.