Anvar Jay Varadaraj - Product Marketing Manager – ELGi Compressors USA, Inc.

Young and raring to go, Anvar Jay Varadaraj leads the product marketing team at ELGi Compressors USA, Inc. to not just find a place in the market but to push the company to the second spot in global rankings. What he has is the legacy and business genes of his family to give him the vision and ambition, says Sarada Vishnubhatla.

He is one who is extremely clear about why he does not want to be in the limelight. In that context, being featured in this brand new section of the magazine – just the third person to be in the spotlight here – itself would be a contradiction. Yet, it was a coup of sorts and we got Anvar Jay Varadaraj to explain why at ELGi Compressors USA, Inc., it is the entire team – across geographies – which deserves praise rather than the efforts of a single person. As a reflection of his mature approach to marketing, he says, “I love watching people succeed.” The eldest son of Dr. Jairam and Jaishree Varadaraj, Anvar has been working hard to ensure that the legacy of his family continues to be taken forward in the right spirit.

Dr. Jairam Varadaraj is the second generation upholder of the foundations laid by the legendary businessman L G Varadarajulu who set up an automobile garage equipment and air compressor business in 1960. He later served as the Chairman of the ELGi Group. Anvar Varadaraj (33) was born in the US but completed his schooling from the Kodaikanal International School in Dindigul district, Tamil Nadu. He later returned to the US to pursue graduation in Economics and Philosophy, which he followed up with an MBA in Marketing in 2011. “Since my siblings and I were at a boarding school, as a family we spent qualitative time. I was a teenager then, so I was probably too young to appreciate the business side of things in the family,” he recalls.