Ashok Leyland on partnership spree with financiers

Joins hands with ICICI, Axis, HDB Financial, HDFC, YES Bank and Citicorp Finance to support customers through range of finance options

Ashok Leyland (AL) has signed Memoranda of Understanding (MoUs) with a number of leading banks and finance companies in the country, namely, ICICI Bank, Axis Bank, HDB Financial Services, HDFC Bank, YES Bank and Citicorp Finance. The partnerships will enable Ashok Leyland and the financiers to offer customised financial solutions to AL customers across India. As a result of the MoUs, the chosen financiers will be listed as preferred ones for providing finance to customers buying AL vehicles. The partners will work in close coordination with the authorised dealers of Ashok Leyland to provide financial solutions to the customers.

Customers will be benefitted with preferred product and financial solutions from both AL and the financiers. The joint initiative will enable AL and the finance partner to effectively leverage the combined strengths of the OEM’s best-in-class products and each financier’s significant distribution reach in India.

Commenting on the partnerships, Anuj Kathuria, Chief Operating Officer, Ashok Leyland, said: “Ashok Leyland is delighted to partner with a number of banks and finance companies to offer customised financial solutions to its customers. With pan-India presence, we and our partner organisations can leverage our strengths for the mutual benefit of our customers.”