TATA Motors On Track To ‘Win Decisively In Cvs' As Part Of Turnaround 2.0 Strategy

Diversified product portfolio driving growth.

- Rajesh Rajgor

At the start of FY19, Tata Motors had embarked on an aggressive Turnaround 2.0 strategy that included a mission that read ‘Win Decisively in CVs’. With the CV market witnessing unprecedented growth in the current fiscal, the market leader has had its own share of growth drivers and strong points, registering impressive numbers in the first quarter. To know more on how the company plans to maintain its growth momentum and execute its action-plan, we spoke to Mr. R.T. Wasan, Vice President, Sales and Marketing - CVBU, Tata Motors, who is confident that the company, with its diversified product portfolio and holistic set of offerings for customers, is at the helm of affairs to ‘Win Decisively in CVs’.

Excerpts: The overall commercial vehicle segment has grown in the April to June period. Even, Tata Motors has reported very good numbers. Do you attribute the company’s growth to BS-IV technology or Tata Motors’ Turnaround 2.0 strategy? What are the factors that would determine continued growth momentum for the next couple of years?

The first quarter of FY19 witnessed a robust growth in our sales performance, crossing the 1 lakh sales mark with 71% growth for our CV domestic Sales. M&HCV grew by 116% over last year with Government’s focus on infrastructure development, road construction, building irrigation facilities and affordable housing projects across the country.