WayCool Foods
MOTORINDIA|July 2019

Delivering on time in full

Sarada Vishnubhatla
WayCool Foods

In cinematic language, the ‘underdog’ is one who is cheered on by the viewers in his travails to rise above them and ultimately win. And precisely that is what makes Muniraj a credible protagonist.

He is but one such hero among the 35,000 small farmers across south India that WayCool Foods & Products engages with.

As an exporter of flowers once, Muniraj made huge losses was facing a bleak future. But his meeting with WayCool’s Co-Founder helped him convert his small plot into a collection centre for the agricultural produce of his fellow small farmers and his business took off. He started earning a respectable Rs. 50 lakhs a month. The key to life’s turnabout lay in the business model of WayCool that he agreed to take up.

Redefining ‘Farm to Fork’ Concept

WayCool Foods & Products since then has replicated the business model in multiple locations in south India. A start up born in 2015 with 10 angel investors providing the seed money, WayCool’s founders – all, including his father, experienced professionals of the automotive industry – wanted to standardize the food supply chain in India by making it professional, automated, traceable and delivering quality.

The ‘face’ of the company, Co-Founder, Mr. Sanjay Venkat Dasari, takes care of the entire front-end operations including the top line growth, brand building, creation and management of distribution channels, merchandising, marketing among others. This 24-year-old graduate from the Babson College of Entrepreneurship, Boston, specializing in Finance and Strategic Management reiterates WayCool’s commitment to delivering ‘on time in full’ to its customers.

この記事は MOTORINDIA の July 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

この記事は MOTORINDIA の July 2019 版に掲載されています。

7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。

MOTORINDIAのその他の記事すべて表示
ATS ELGI launches new range of equipment for CV segment
MOTORINDIA

ATS ELGI launches new range of equipment for CV segment

GARAGE EQUIPMENT

time-read
3 分  |
July - August 2021
VECV delivers 50 CNG buses to PMPML in Pune
MOTORINDIA

VECV delivers 50 CNG buses to PMPML in Pune

VEHICLE ZONE

time-read
2 分  |
July - August 2021
Lucas TVS chosen as one of India's best workplaces in auto industry
MOTORINDIA

Lucas TVS chosen as one of India's best workplaces in auto industry

The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees

time-read
2 分  |
July - August 2021
JAMNA AUTO launches new trailer air suspension, bullish on market success
MOTORINDIA

JAMNA AUTO launches new trailer air suspension, bullish on market success

Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian

time-read
4 分  |
July - August 2021
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
MOTORINDIA

Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management

It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics

time-read
4 分  |
July - August 2021
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
MOTORINDIA

ZF to invest Euro 200 million as part of ‘Refresh India' strategy

ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.

time-read
1 min  |
July - August 2021
Chasing records, making roads, with Tata trucks
MOTORINDIA

Chasing records, making roads, with Tata trucks

Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.

time-read
4 分  |
July - August 2021
IPL-Shaw JV for DEF solutions takes flight!
MOTORINDIA

IPL-Shaw JV for DEF solutions takes flight!

Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”

time-read
2 分  |
July - August 2021
What COVID has taught the resilient auto retail industry
MOTORINDIA

What COVID has taught the resilient auto retail industry

In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience

time-read
5 分  |
July - August 2021
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
MOTORINDIA

“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta

Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.

time-read
7 分  |
July - August 2021