France based Groupe PSA has announced that it has chosen the Citroen brand to enter the Indian market. PSA has several leading car brands under its umbrella-like Peugeot, Citroen, DS Automobiles, Opel, Vauxhall, among others. In 2018, the Citroen brand sold 1.05 million vehicles in over 90 markets.
The company said that the “The Group’s aim is to increase its sales outside Europe by 50% by 2021 and to position its brands in new markets: Peugeot in North America, Citroën in India and Opel in Russia, while enhancing DS’s international footprint…”
During the presentation of FY2018 financial results and the second phase of its strategic plan Push to Pass for the period 2019-2021, Carlos Tavares, Chairman of the Managing board, Groupe PSA confirmed the Group ambition to conquer new markets and announced that the Citroën brand has been chosen to enter the Indian market.
この記事は Motown India の March 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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この記事は Motown India の March 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
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