The Safe Roads India Summit is part of the nationwide ‘Safe Roads’ initiative launched in 2015 by Daimler entities operating in India-Mercedes-Benz Research and Development India (MBRDI), Mercedes-Benz India (MBIL) and Daimler India Commercial Vehicles (DICV).
Safe Roads was conceptualised in 2015 to promote road safety to the public through physical demonstrations, visual aids and research reports, through a road show format. Taking the awareness to the next level, the Safe Roads India Summit was launched in 2017 with the theme ‘Child Safety and Vulnerable Road Users on Indian Roads’.
This year, the Summit will be held with the theme of ‘Automated Driving and Future of Road Safety in India’. Incorporating more than a dozen trailblazing safety innovations in tangible form, the summit reflected the mobility of the future and the new approaches for safety systems associated with automated driving.
Among the attractions at the event were exhibits imported from Germany that offer a first-hand look into safety measures that can save lives during road accidents. Daimler chose the Summit as the perfect opportunity for the unveiling of the futuristic research car ‘Mercedes-Benz ESF 2019’ in India.
Safety is a core competency and a core value for Daimler and its automotive brands, which include the world famous ‘Mercedes-Benz’. Mercedes-Benz is renowned worldwide for developing highly sophisticated safety systems. On Indian roads, approximately 150,000 people die every year of road accidents, largely caused due to ignorance of safety norms and rules.
Safe Roads was hence conceptualised by Daimler in an effort to reduce this startling fatality rate on Indian roads, by creating more awareness on road safety. Daimler is convinced that such initiatives can begin an era of road safety awareness that supports a new culture of road safety for the Indian people.
この記事は Motown India の December 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Motown India の December 2019 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
Skoda Slavia Mid-Size Premium Sedan Is A Style Icon
Skoda Auto globally unveiled the new Skoda Slavia mid-sized premium sedan at a virtual meet that saw the presence of Thomas Schaffer, CEO of Skoda Auto, Gurpratap Boparai, Managing Director, Skoda Auto Volkswagen India, Oliver Stefani, Head of Design, Skoda Auto and Zac Hollis, Brand Director, Skoda Auto India.
BMW iX E-Car Achieves 5-Stars In Euro NCAP Test
The BMW iX premium electric car which has been launched in India, has achieved five-star ratings in all test categories of the Euro NCAP crash test. In the assessment of adult occupant protection, the testers highlighted among other features the effectiveness of the new interactive airbag between the driver and front passenger seats, which provides additional protection against injury in the event of a side collision. Child safety in the rear of the BMW iX was also given the highest possible score for both frontal and side collisions.
Suzuki Unveils All-New S-Cross Model For Global Markets
Suzuki Motor Corporation has unveiled the all-new S-Cross model for the European market. The model will eventually make its way into India in 2022. The new S-Cross makes a strong statement with bold, dynamic SUV styling complemented with a spacious and versatile interior and 48V mild hybrid technology.
BACK TO RETRO RACING WITH ROYAL ENFIELD CONTINENTAL GT-R650 CONTINENTAL GT CUP
The word ‘Racing’ isn’t by any means new to the folks at Royal Enfield. They’ve been building motorcycles since 1901 for God’s sake. Enfield has built wartime motorcycles during the first and second World War. The year 1948, Enfield pioneered the popular Bullet 350 and 500 motorcycles, giving birth to the ‘Bullet’ fad in India.
TVS APACHE RTR 200 4V WITH DRL HEADLAMP AT ₹1.33 LAKH ONWARD
TVS Motor Company has introduced an updated 2022 TVS Apache RTR 200 4V motorcycle. The motorcycle is equipped with a new headlamp and signature Daytime Running Lamp (DRL), which continues to glow, changing its stance to a Front Position Lamp (FPL) that simultaneously functions with low and high beams.
THE TIGER SHARPENS ITS CLAWS
ALL-NEW TRIUMPH TIGER 1200
NORTON MOTORCYCLES REVEALS NEW V4 CAFÉ RACER PROTOTYPE
Norton Motorcycles, a TVS Motor Company controlled company, has revealed a prototype of the V4CR, a naked Café Racer derivative of the V4SV superbike. This is the first prototype to be designed, engineered and built at the recently opened global headquarters in the UK.
MG Astor: MAstor BLAstor
MG Astor will be India’s first SUV with personal AI assistant and will also be the first-in-segment to have Autonomous (Level 2) technology. Astor is based on MG’s successful global platform, ZS.
2021 Skoda Rapid Strong Hearted!
Even with the smaller 1-litre TSI motor, the Skoda Rapid still delivers the same thrill, maybe better for some!
Omega M1KA, India's 1st e- small commercial vehicle launched
Omega Seiki Mobility Pvt. Ltd. (OSM), part of the Anglian Omega Group unveiled India’s first electric small commercial vehicle (SCV)M1KA. Omega Seiki Mobility will start accepting bookings of the vehicle from Quarter 4 of 2021 i.e between October to December 2021.
