Globally, YouTubers are coining it. Big money can be made from YouTube ads and the more hits and subscribers, the better.
NIGERIAN-BORN Oloruntuba, 26, is based in Cape Town and hosts the A1 channel, an entertainment and pop culture news portal with more than 7 000 subscribers.
The A1 channel went up in October 2015 and since then Oloruntuba has been working hard to create quality content, and make money from it.
“I was blogging at first, primarily about African fashion, but I didn’t really enjoy writing,” says Oloruntuba. “Through my blogging I got in contact with quite a few entertainment industry people and found myself getting invited to industry events. I decided to start filming these experiences and interviewing people that I knew at these events.” She has always loved watching TV and YouTube videos – Zoella and Caspar Lee are favourites – so it made sense for her to try this space.
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