IT WAS BMW’S first production EV and the first electric car to ever win our Car of the Year award, but now the plug is being pulled. After eight years of production, slowing sales – and the advance of EV tech and expectations – means the BMW i3 meets its end in 2022.
This, of course, isn’t BMW giving up on EVs, rather changing its EV direction somewhat, much like the expectations of the car-buying public.
When the i3 launched in 2014, sedans and hatchbacks still dominated the market. SUVs were still ‘on the up’ rather than sitting on the throne, and despite the arrival of the Tesla Model S, applying EV technology to small cars was seen as the smart move. It’s easy to see how BMW saw the i3 as a crucial leap forward, along with its i8 hybrid sports-car sibling.
この記事は Wheels Australia Magazine の April 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Wheels Australia Magazine の April 2022 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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