Saving the earth isn’t just reserved for tree huggers and environmentalists. Amanda Tan finds out that opting for luxury in this instance can also contribute towards a more sustainable world today.
It is famous for many things, including the classic six-prong Tiffany Setting, arguably the most popular engagement ring in the world, its robin’s-egg blue box with a white ribbon, and its Fifth Avenue flagship store in New York, which became even more famous after the 1961 movie Breakfast At Tiffany’s that starred Audrey Hepburn.
Not as well known is the fact that Tiffany & Co. is committed to sustainability and ethically sourcing its raw materials. It has long challenged both the mining and jewellery industries to prioritise environmental protection and human rights. And for the past two decades, the American jeweller has integrated sustainability into its production processes – from the mining of raw or rough diamonds to creating the finished products, and supporting conservation projects to even using recyclable materials for its Blue Boxes.
The processing is done with the help of Laurelton Diamonds, Tiffany & Co.’s wholly owned subsidiary that was established in 2002. Its task is to procure uncut rough diamonds and manage a worldwide supply chain that sources,cuts, polishes, and supplies finished stones to Tiffany & Co.
ALL ABOUT THE JOURNEY
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