Architectural digest’s new editor plans to bring in younger readers, especially online by adding new verticals.
The September issue of Architectural Digest—your first full issue—recently hit newsstands. Tell me about the process of putting that issue together and what changes you introduced.
I did it very, very fast, in a matter of weeks, which isn’t normally how you put together any September issue. But I think the issue gives you a sense of the fact that I’m looking for personality, energy, interesting spaces, interesting homes. I want fewer anonymous homes. I think that people are interested to know who’s living a life in this house. And that’s why I used that great Diana Vreeland quote in my editor’s letter: “Few things are more fascinating than a peek into the private hours of how people live.” I don’t want the magazine to look like a real estate catalog, cold and staged. Like I keep saying, it’s all about having a mix.
You shot Marc Jacobs’ New York townhouse for the cover story. How did you pull that together so quickly?
この記事は ADWEEK の August 22, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ADWEEK の August 22, 2016 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
