Sports Illustrated’s new editorial director talks Scoops, Social and Swimsuit.
You joined Sports Illustrated in 1992 as a fact checker. Obviously a lot about the magazine business has changed since then, but what would you say are the biggest challenges you’re facing right now?
When I got here, we were a magazine only. It was predigital. From a publishing standpoint, we had a virtual monopoly on national sports coverage. Now, we’re in a competitive field in which there are a lot of great sources for sports content and sports stories. There are a lot of people who do what we do very well, and there’s the additional challenge that a lot of those competitors offer that content for free. That’s naturally going to push us harder to find new ways to demonstrate our competitive advantage.
As managing editor, you landed major scoops like LeBron James’ announcement that he was returning to Cleveland. How do you get athletes to choose SI over outlets like TV or social media to share their stories?
この記事は ADWEEK の February 13, 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は ADWEEK の February 13, 2017 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、9,000 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
